Creator Growth Marketer

Citizen; New York (NY); Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

Employer-sponsored health plan

Dental and vision coverage

Unlimited PTO

Parental leave

Tech stipend

Mental health support

Hybrid work environment

Job summary

Citizen is building an army of 1,000 active creators per month who film, share, and report in real time from their neighborhoods. You own this program end to end—recruiting, paying, managing, and growing a creator network that scales city coverage.

This role centers on recruiting thousands of creators, designing incentives, and running daily community engagement, with collaboration to shape product tooling and roadmap. NYC HQ offers a hybrid setup and strong benefits.

Qualifications

• 4+ years running creator programs, influencer networks, or community growth at a consumer app or media company
• Built a community from scratch — not inherited one
• Comfortable owning a program that runs nights and weekends
• Strong taste in video content and an instinct for what goes viral
• Experience with incentive design and creator economics
• Bonus: background in hyperlocal media, public safety, or news

Responsibilities

• Build and operate the creator recruitment pipeline from 50 to 1,000 active creators/month
• Own creator incentives: payment structures, milestone rewards, exclusives, partnerships
• Run the creator community daily — Slack or Discord, nightly engagement, content feedback, momentum
• Source and close media and partnership deals that expand the creator pool (local news, influencers, neighborhood orgs)
• Work with product to define the tooling creators need and surface friction points back into the roadmap
• Define and track the metrics: creator activation rate, retention, content volume, incident creation lift

Skills

Creator programs

Influencer networks

Community growth

Video content sense

Incentive design

Job description

What this is

Citizen is building an army of 1,000 active creators per month who film, share, and report in real time from their neighborhoods. This person owns that program end to end — recruiting, paying, managing, and growing a creator network that turns ordinary people into the eyes of their city. It's part talent scout, part community operator, part growth hacker. It runs every night.

What you'll do

• Build and operate the creator recruitment pipeline from 50 to 1,000 active creators/month




• Own creator incentives: payment structures, milestone rewards, exclusives, partnerships




• Run the creator community daily — Slack or Discord, nightly engagement, content feedback, momentum




• Source and close media and partnership deals that expand the creator pool (local news, influencers, neighborhood orgs)




• Work with product to define the tooling creators need and surface friction points back into the roadmap




• Define and track the metrics: creator activation rate, retention, content volume, incident creation lift

What we’re looking for

• 4+ years running creator programs, influencer networks, or community growth at a consumer app or media company




• Has personally built a community from scratch — not inherited one




• Comfortable owning a program that runs nights and weekends; this isn't a 9-5




• Strong taste in video content and an instinct for what goes viral




• Experience with incentive design and creator economics




• Bonus: background in hyperlocal media, public safety, or news

Why this role

Citizen protects millions of people every day. The creator army is how we scale that mission — more eyes, more footage, faster response, more lives protected. This person is building something that has never existed before at this company.

Salary Range

This role offers a base salary of $80,000 - $120,000 per year, plus equity.

Compensation & Benefits
We offer competitive salary, equity, and a full benefits package, including:

• At least one fully employer-sponsored medical plan option




• Dental and vision coverage, with a small employee contribution




• Unlimited PTO




• Up to 14 weeks paid parental leave (for all parents)




• Monthly tech stipend




• Free mental health support




• Hybrid work environment + catered lunches (NYC HQ)

Diversity, Equity & Inclusion at Citizen
Citizen is an equal opportunity employer. We’re building a team that reflects the diversity of the communities we serve — across race, gender identity, sexual orientation, age, ability, and background.

We know that diverse teams make better decisions and build more effective products. If you don’t meet every listed qualification, we still encourage you to apply. Skills, potential, and lived experience matter.