Creative Strategy Lead

Sunshine Sachs Morgan & Lylis; New York (NY); On-site; USD 70,000 - 78,000; Full time

Benefits offered by this job

Healthcare plans

401(k) with matching

Bonuses

PTO

Flexible schedule

Work from Anywhere

Job summary

Sunshine Sachs Morgan & Lylis in New York seeks a Creative Strategist who bridges rigorous research and breakthrough storytelling. You will move beyond trend spotting to design, synthesize, and translate insights into strategic platforms and creative briefs, partnering with account leads, media strategists, and creative teams.

The role combines research design, narrative development, and client advisory across PR and integrated campaigns.

Qualifications

• 3–5+ years in strategic planning, brand strategy, or creative strategy within a PR, communications, or integrated advertising agency setting.
• Proven ability to design research methodologies, conduct audience interviews, and extract insights from social listening and desk research tools.
• Superior ability to connect disparate data points into a cohesive, persuasive narrative.
• Clear understanding of how earned media, influencer landscapes, social platforms, and owned channels work together to build brand reputation.
• Confident presenter with strong writing skills and experience leading workshops or strategic alignment sessions with clients.

Responsibilities

• Insight & Research Design: Conduct qualitative and quantitative research including audience segmentation, benchmarking, social listening, media audits, focus groups, and executive interviews to uncover cultural and market insights.
• Strategic Synthesis: Distill datasets, market dynamics, and client briefs into narrative-driven strategic platforms and actionable briefs.
• Creative Collaboration: Work with creative directors, social strategists, copywriters, and PR strategists to translate insights into big ideas and pitch concepts.
• Client Advisory & Pitching: Present research findings, strategic narratives, and campaign concepts to clients and lead strategic sections of pitches.
• Cultural & Industry Tracking: Stay ahead of consumer behavior and emerging media to keep client strategies fresh.

Skills

Strategic planning

Brand strategy

Creative strategy

Research methods

Storytelling

Earned media

Communication

Tools

Social listening tools

Desk research tools

Job description

Sunshine Sachs Morgan & Lylis in New York seeks a Creative Strategist who bridges rigorous research and breakthrough storytelling. You will move beyond trend spotting to design, synthesize, and translate insights into strategic platforms and creative briefs, partnering with account leads, media strategists, and creative teams.

The role combines research design, narrative development, and client advisory across PR and integrated campaigns.