Creative Strategist

Meta; Miami (FL); On-site; USD 73,008 - 114,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta is seeking a Creative Strategist in Miami to transform marketing strategies using AI-driven approaches. This role involves working on high‑profile campaigns, setting creative strategies, and building cross-functional relationships to drive business results.

The ideal candidate has a strong creative background, proficiency in Meta’s ad products, and experience applying AI tools in marketing. Offering a competitive salary plus bonuses and equity, it’s an exciting opportunity for creativity and technology integration.

Qualifications

• 2+ years of creative experience in complex organizations.
• Experience with Meta’s ad products such as Reels and Feed.
• Proficient in building presentations, mockups, and videos.

Responsibilities

• Set creative strategy and build strategic plans for business results.
• Build relationships with internal teams for collaboration.
• Identify and solve clients’ creative challenges.

Skills

Creative experience

Creative fluency across ad products

Hands-on presentations

AI tools application

Consultancy background

Data Science knowledge

Job description

Summary:

In this role, you will apply AI-driven approaches to transform how we develop marketing strategies. As a Creative Strategist, you'll have the opportunity to harness the power of AI to transform the way we approach marketing. From tapping into insights through Large Language Models (LLMs) to ideating with tools like Meta AI, and producing content that resonates with our audience, AI is reshaping how marketing content is developed and delivered. We’re not just building campaigns, we’re building systems of ideas that can feed our auction and maximize our discovery engine. This means we can make the most out of our complex platform ecosystem and deliver results that truly drive business growth. As a member of our team, you'll be part of an experienced group of creatives who leverage AI to develop innovative marketing approaches. You'll have the opportunity to work on high‑profile campaigns for some of the world’s most exciting brands, and to develop strategies that drive engagement, build brand awareness, and ultimately, drive business results. If you are interested in applying creativity and technology together to solve marketing challenges, we encourage you to apply.

Responsibilities:

1. Set creative strategy and build strategic plans that prioritize the biggest opportunities for business results for both clients and Meta
2. Build relationships and influence with client teams across sales, creative, and agency – that positions Meta for success with large scale companies
3. Build creative solutions that inspire, influence and drive client action
4. Operationalize creative data, metrics and insights approach that identifies the right creative challenges and blockers, tracks progress, and delivers long‑term sustainable progress
5. Coordinate and align multiple internal cross‑functional partnerships that navigate different goals and enable collaborative success
6. Identify client’s creative challenges and develop, deploy and scale effective ideas and solutions

Minimum Qualifications:

1. 2+ years of creative experience in large scale/complex creative organizations or nontraditional advertising partners in AI/Messaging/Gaming/AR, or related fields
2. Creative fluency across Meta’s suite of ad products from Reels, Feed, Messaging
3. Hands on experience building persuasive presentations, mockups and videos

Preferred Qualifications:

1. Experience applying AI tools (e.g., generative AI, large language models) to content creation or marketing workflows
2. Consultancy background
3. Data Science experience/knowledge
4. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
5. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
6. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Public Compensation:

$73,008/year to $114,000/year + bonus + equity + benefits

Industry:

Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E‑Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Accommodations:

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].