Creative Strategist: High-Impact Digital Campaigns

OuterBox; Akron (OH); Remote; USD 65,000 - 75,000; Full time

Benefits offered by this job

Health Insurance

401(k) & Retirement Savings

Generous Paid Time Off

Flexible Scheduling

Remote-First Culture

Professional Development

Employee Referral Program

Job summary

OuterBox is seeking a Creative Strategist who will develop compelling concepts and produce cross‑channel assets for Paid Social, Paid Search, and Programmatic campaigns. You’ll collaborate with internal teams and clients to ensure output aligns with brand guidelines and platform best practices.

Responsibilities include executing strategies, delivering high‑quality assets, adapting concepts across formats, and leading testing/optimization cycles. Remote‑friendly, USA‑based role.

Qualifications

• 4 years’ experience preferred. Demonstration of exemplary performance may supersede experience requirement.
• Strong understanding of digital marketing channels and best practices.
• Proficiency in creative tools such as Adobe Creative Suite, Canva, or similar.
• Proficiency in utilizing AI tools such as Claude for ideation and sales pitches.
• Excellent storytelling, copywriting, and content creation skills.
• Analytical mindset with the ability to interpret data and make data‑driven decisions.
• Strong project management skills and the ability to handle multiple projects simultaneously.
• Exceptional communication and presentation skills.
• Ability to work both independently and collaboratively in a fast‑paced environment.
• Experience with performance marketing and understanding of key metrics such as ROI, CPC, CPA, and conversion rates.
• Familiarity with A/B testing and optimization techniques.
• Experience working with creative AI tools

Responsibilities

• Execute creative strategies provided by the Lead Creative Strategist and Paid Media teams.
• Produce high-quality, performance‑driven assets—including static graphics, video, motion graphics, ad copy, and supporting campaign materials.
• Adapt concepts across multiple formats and platforms (Meta, TikTok, LinkedIn, Google Ads, Programmatic).
• Follow established processes, templates, brand guidelines, and quality standards.
• Create engaging and visually compelling digital content optimized for specific audience segments and funnel stages.
• Implement creative testing plans, delivering variations needed for A/B tests, refreshes, and ongoing optimization cycles.
• Manage asset revisions efficiently, incorporating feedback from internal teams and clients.
• Conduct baseline research on competitors, creative trends, platform shifts, and audience behavior to strengthen creative ideation.
• Identify emerging formats and opportunities to evolve asset execution (in alignment with lead direction).
• Work closely with Paid Media Strategists, Client Services, and the Lead Creative Strategist to prioritize creative needs and ensure timely delivery.
• Support client‑facing discussions when appropriate, particularly around asset explanation, revisions, and performance‑informed improvements.
• Coordinate with internal teams to ensure all creative assets meet campaign requirements and deadlines.
• Review creative performance metrics under guidance from Paid Media teams and the Lead Creative Strategist.
• Use data and insights to refine future variations, improve creative output, and inform iterative testing
• Document learnings and contribute to team‑wide creative improvements.
• Utilize established creative tools, templates, AI software, and brand kits to support production.
• Manage internal assets and files according to agency structure and naming conventions.
• Suggest improvements to asset execution (not process changes)—flagging opportunities to the Lead Creative Strategist.
• Additional duties, as assigned.
• 4 years’ experience preferred. Demonstration of exemplary performance may supersede experience requirement.
• Strong understanding of digital marketing channels and best practices.
• Proficiency in creative tools such as Adobe Creative Suite, Canva, or similar.
• Proficiency in utilizing AI tools such as Claude for ideation and sales pitches.
• Excellent storytelling, copywriting, and content creation skills.
• Analytical mindset with the ability to interpret data and make data‑driven decisions.
• Strong project management skills and the ability to handle multiple projects simultaneously.
• Exceptional communication and presentation skills.
• Ability to work both independently and collaboratively in a fast‑paced environment.
• Experience with performance marketing and understanding of key metrics such as ROI, CPC, CPA, and conversion rates.
• Familiarity with A/B testing and optimization techniques.
• Experience working with creative AI tools

Skills

Adobe Creative Suite

Canva

Claude AI

Storytelling

Copywriting

Data analytics

Project management

Communication

Performance marketing

A/B testing

Adaptability

Tools

AI tools

Job description

OuterBox is seeking a Creative Strategist who will develop compelling concepts and produce cross‑channel assets for Paid Social, Paid Search, and Programmatic campaigns. You’ll collaborate with internal teams and clients to ensure output aligns with brand guidelines and platform best practices.

Responsibilities include executing strategies, delivering high‑quality assets, adapting concepts across formats, and leading testing/optimization cycles. Remote‑friendly, USA‑based role.