Creative Strategist: Data-Driven Ad Copy & Strategy

GR0; Los Angeles (CA); Remote; USD 41,000 - 55,000; Full time

Job summary

GR0, headquartered in Los Angeles, CA, is seeking a dynamic creative professional to lead briefing and copywriting for performance video and static ads. You will ground briefs in data, conduct audience, product, and competitor research, and identify top concepts from social media trends to shape compelling campaigns.

You will also craft scripts, brainstorm scroll-stopping concepts, and collaborate with the Creative Director, editors, and designers to ensure the final output matches the brief,

Responsibilities

• Write clear creative briefs for performance video and static ads, grounded in data, research, and creative insights.
• Do consumer, product, and competitor research to shape creative direction.
• Spot top-performing concepts within accounts and trends across social media to inform new briefs.
• Analyze creative test results and suggest what to try next.
• Write scripts and copy for video and static ads.
• Brainstorm original, scroll-stopping concepts that resonate with target audiences.
• Work with the Creative Director, Editors, and Designers to make sure the final creative matches the brief.
• Take feedback from the internal team and revise copy as needed.
• Track briefs and copy deliverables to keep timelines on schedule.
• Review content for consistency with brand guidelines and the creative strategy.

Job description

GR0, headquartered in Los Angeles, CA, is seeking a dynamic creative professional to lead briefing and copywriting for performance video and static ads. You will ground briefs in data, conduct audience, product, and competitor research, and identify top concepts from social media trends to shape compelling campaigns.

You will also craft scripts, brainstorm scroll-stopping concepts, and collaborate with the Creative Director, editors, and designers to ensure the final output matches the brief,