Creative Strategist - Copywriting

Carpe; Durham (NC); On-site; USD 65,000 - 110,000; Full time

Job summary

Carpe, based in Durham, NC, is seeking an in-house ad writer focused on short-form video ads. You’ll craft hooks, scripts, and multiple angles to drive scrolling and sales, with fast iterations and real-time feedback from a collaborative creative team.

You’ll write for real people, manage a steady queue of scripts, and adapt quickly to feedback while staying within product claims and offer language. In-person, full-time role in Durham.

Qualifications

• You've written paid social ads, preferably video for a consumer brand.
• Can show scripts or ads you wrote and how they performed.
• Writes like people speak and can scale output without quality loss.
• Able to take direction and turn feedback quickly.

Responsibilities

• Write ads and scripts for short form video ads (UGC, founder-led, etc.).
• Develop multiple hooks and openings for each script.
• Write authentic copy that people say aloud.
• Maintain a full queue of scripts for producers.
• Identify angles and learn from reviews, comments, and competitor ads.
• Turn one idea into many versions for different audiences.
• Track which ads carry spend and why.
• Collaborate with the creative team and hand off to producers/editors with clear direction.
• Incorporate feedback quickly and revise within the same day.
• Write within product claims and offer language every time.

Skills

Ad writing

Video scripts

Hooks creation

Audience targeting

Fast iteration

Feedback incorporation

Job description

Location: Durham, NC (in person)Reports to: VP of Growth MarketingType: Full-time, salaried

About Carpe

Carpe is the fastest-growing deodorant brand in the US. Our team is made up of smart people who care about the work, building together in person in downtown Durham, NC. The office is open, with plenty of quiet niches when you need to focus, and the pace is fast.

Who we're looking for

We're looking for someone who writes ads. Not blog posts, not brand manifestos, not SEO. Video ad scripts and hooks, all day, every day.

You write it this week, our producers shoot it, and it's live next week. A few days later, you know exactly which of your hooks stopped the scroll and which script actually sold. Then you write the next one better. Very few writers get a feedback loop this fast.

You'll have real freedom to try new angles and a lot of support from our creative team. If you love the challenge of making someone stop scrolling and buy something in under a minute, you'll feel at home here.

If this excites you but you don't check every box below, we'd still love to hear from you.

What you'll do

• Write ads
• Scripts for short form video ads: UGC, podcast, founder led, studio, whatever the angle calls for
• Hooks. Lots of them. Ten versions of the first three seconds for every script
• Write for real people to say out loud, not for a page
• Keep a full queue of scripts so our producers are never waiting on you
• Find the angles
• Dig through reviews, comments, customer emails and competitor ads for what people actually say
• Turn one idea into many: new hooks, new openings, new audiences for the same script
• Know which of your ads are carrying spend and why
• Work with the creative team
• Hand scripts to producers and editors with enough direction to shoot and cut fast
• Take feedback quickly and turn a revision around the same day
• Write within our product claims and offer language, every time

What we're looking for

If most of these are true, please apply.

• You've written ads for paid social, ideally video, ideally for a consumer brand
• You can show us scripts or ads you wrote, and you have some sense of how they performed
• You write the way people talk
• You can produce a lot of work without the quality dropping

How you work

• You take direction and run with it
• You care more about what works than what you like

Nice to have

• DTC, CPG or beauty and personal care
• Direct response or performance agency experience
• Meta and TikTok ad experience
• You've been on set, or you've made a video ad yourself

Carpe is an equal opportunity employer, and we are actively working to build a team that reflects the people we make products for.

Carpe is an equal opportunity employer, and we are actively working to build a team that reflects the people we make products for.