Creative Strategist at a YC Healthtech Company

Ribbon Checkup; United States; Remote; USD 140,000 - 180,000; Full time

Job summary

A Y Combinator-backed startup in healthtech seeks a Creative Strategist to drive growth through innovative Meta Ads. This fully remote role offers competitive compensation, equity, and the chance to shape marketing strategies in a fast-paced environment. Ideal candidates will have a strong background in DTC marketing, with a focus on video ads and performance metrics. Join a dynamic team dedicated to making a significant impact in the health sector.

Benefits

1% Equity

High-autonomy environment

Qualifications

• 4+ years creating video ads in the DTC space.
• Deep understanding of metrics from Creative to Purchase funnel.

Responsibilities

• Analyze ad performance data and test new strategies.
• Write ad briefs and optimize landing pages for conversions.
• Support influencer partnerships and lead marketing team.

Skills

Pattern Recognition

Autonomous Decision Making

Quick Comprehension

Copywriting

Tools

Meta Ads Manager

Google Sheets

Shopify

Job description

Creative Strategist at a YC Healthtech Company

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Performance Marketer on Meta (Full-Time, Fully Remote)

140-180K | 1% Equity | YC-Backed | Millions in Revenue | Early Team Member

We're a Y Combinator-backed startup selling a DTC at-home health test. We have millions of dollars in revenue after only 12 months, and our TAM is massive. We're looking for a scrappy, hands-on marketer with extensive experience analyzing and creating Meta Ads to help us accelerate growth. Someone who isn't afraid to tackle tough or tedious problems. You'll work directly with the founders to test, build, and scale marketing channels that drive real revenue.

What you’ll actually do

• Analyze ad performance data, understand what’s working, and try new things – fast
• Read and understand charts effectively
• Interpret metrics like CTR, Hook Rate, Hold Rate, Conversion Rate, AVG Watch Time to assess creative quality
• Write ad briefs for our video editors to create short-form video ads
• Build landing pages, A/B test them, and optimize for conversions using visual builders
• Improve messaging across Ads and Landing Pages
• Use AI tools to generate images, videos, and voiceovers for ad creative (e.g., Heygen, playjump, elevenlabs, Kling, VisualElectric)
• Source UGC creators and instruct them to provide content
• Support influencer partnerships and paid creator campaigns
• Lead additional marketing team members as we onboard them

What we’re looking for in a candidate

• 4+ years creating video ads in the DTC space with Meta Ads Manager
• Deep understanding of metrics from Creative to Purchase funnel
• Ability to make autonomous decisions
• Quick comprehension of charts and graphs
• Strong pattern recognition skills to identify trends in ad performance
• Ability to learn new skills from online resources quickly
• Fast computer skills, familiarity with shortcuts, and software interfaces
• Moderate proficiency with Google Sheets

What is not required

• Advanced video editing skills (e.g., Adobe Premiere, After Effects)
• High-level awareness marketing
• Experience with Google Ads

You’re probably a good fit if you

• Built or scaled Meta Ad accounts to $50k+/day
• Are hungry for startup growth
• Are motivated to succeed through your own effort
• Can handle tough problems without complaints
• Know how to generate high-performing creatives
• Can design landing pages or craft headlines independently
• Have startup experience and can prioritize effectively
• Understand trade-offs between quality, time, and cost
• Have experience with e-commerce, DTC, or health/wellness products
• Possess copywriting or funnel optimization skills
• Have strong opinions on hooks and scroll-stopping content
• Experience with Shopify is a plus

Why this is special

• 1% equity in a fast-growing YC MedTech company
• Early involvement with a product-market fit startup with real customers
• High-autonomy, high-output environment with daily results
• No politics or fluff—just results

Location: This is a full-time, remote role.

Experience: 4+ years of DTC Meta marketing experience

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Home Health Care Services