Creative Strategist

DEPT®; York (IL); Remote; USD 65,000 - 100,000; Full time

Job summary

An innovative agency is seeking a Creative Strategist to lead digital advertising performance through strategic planning and creative testing. This role emphasizes collaboration with media and design teams to drive growth for clients. The ideal candidate will have a strong foundation in growth marketing, a knack for data-driven storytelling, and a passion for creative strategy. Join a dynamic, fully remote team dedicated to pushing boundaries and delivering exceptional results while fostering personal and professional growth. This position offers the opportunity to shape the future of digital marketing in a supportive and inclusive environment.

Benefits

Healthcare, Dental, and Vision coverage

401k plan with matching

Paid Time Off (PTO)

Paid Company Holidays

Parental Leave

Qualifications

• 2+ years in Creative Strategy or related role in Digital Marketing.
• Strong understanding of testing methodologies and data-driven recommendations.
• Experience with visual advertising platforms.

Responsibilities

• Lead creative strategy for large-scale global accounts.
• Craft creative briefs and oversee execution from a strategic perspective.
• Track and report on creative testing efforts and trends.

Skills

Creative Strategy

Growth Marketing

Data Analysis

Client Management

Project Management

Communication Skills

Presentation Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Digital Advertising Platforms

Social Media Advertising (FB/IG, TikTok, Snap)

Google Display Network (GDN)

Job description

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WHY DEPT?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

WHY DEPT?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.

This is a fully remote position but you must be located in the US to be considered.

About You

As Creative Strategist, you will serve as a leader in driving digital advertising performance through strategic creative planning, innovation, testing, and optimization. You will be responsible for ensuring adherence to brand guidelines and ad platform guidance, while proactively proposing and executing creative tests that help evolve best practices tailored to the brands you work with. You’ll serve as a liaison between Media and Design teams, building strong rapport on both sides through process and documentation to ensure a constant creative feedback loop.

The ideal candidate has 2+ years experience in growth marketing with a specific focus on creative strategy and testing. The candidate should have a proven track record in delivering strategic creative recommendations, loves using data to tell a story, and has a strong understanding of testing methodologies. Direct experience managing Display/GDN/UAC/Social ad creative is strongly preferred. This individual will report directly to DEPT’s Creative Strategy Lead.

You will need to be quick on your feet, able to adapt to an ever changing, fast-paced, growing environment, and handle critical tasks that enable growth for our clients.

You’ll be responsible for:

• Leadership: Leading creative strategy for a large-scale global account; working directly with media and design teams to execute strategic creative tests (this is a large team with several moving parts at any given time)
• Planning: Crafting creative briefs and working directly with account and creative teams to oversee execution from a strategy perspective. Developing and maintaining a creative roadmap that will support critical client goals.
• Innovation: Leveraging your own expertise and research as well as various agency resources to proactively recommend new strategic creative directions that could unlock growth opportunities. Evangelizing DEPT’s vision of scalable iterations in creative testing in order to improve advertising performance for our clients.
• Creative Testing & Insights: Tracking the progress of creative testing efforts and reporting on trends. Preparing and presenting creative audits to clients through creative performance analysis, competitive research and persona development. Developing and maintaining strategic creative testing roadmaps, forming strong testing hypotheses, and prioritizing tests based upon anticipated impact and past testing results.
• Project Management: Prioritizing creative production requests based on a number of factors (urgency, expected impact, client expectations, client opportunity, etc). Creating an effective feedback loop between teams so that performance signals are consistently infused into new creative production - this necessitates organized documentation and dissemination of all creative performance and tests.
• Client Management: Presenting strong POV to clients on a regular basis to help guide the overall creative strategy for their growth marketing objectives. Build agendas and presentations for weekly calls and speak to proposed strategy, test hypotheses, new insights/learnings, etc. Establishing yourself as a subject matter expert for Creative Strategy.
• Thought Leadership: Producing thought leadership for DEPT Marketing purposes: blog posts, case studies, white papers, webinars. Embracing an up-to-date and continually evolving understanding of performance best practices, best-in-class examples across industries/competitors, and white spaces within digital performance channels.
  
  
  

Note: This is not a design role. While a passion for creative is required, this role is ideal for someone who is able to unify the marketing knowledge and creative craft into a formula for growth and success.

You’ll need to have:

• 2+ years experience working in Creative Strategy or closely related role in the Digital Marketing space w/ creative focus
• Extensive experience using data to fuel creative testing recommendations
• A comprehensive knowledge of visual advertising platforms in Social (ideally TikTok, Snap, FB/IG), Display (GDN) and Mobile (App)
• Excellent communication skills (you should be comfortable speaking to clients and internal stakeholders)
• Strong writing and presentation skills
  
  
  

Additional things that will impress us:

• Ability to work within a large team with lots of moving pieces
• Exceptional time management skills, including the ability to handle multiple projects and ongoing work items; while effectively managing changing priorities
• Experience managing a small team
• Ability to be strong/assertive with strategy recommendation
• Agency experience, and comfortability working in a very fast-paced environment
• You are a believer in “work/life integration” – this is not a 9 to 5 job by any means
  
  
  

WHAT DO WE OFFER?

We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave
  
  
  

The anticipated salary range for this position is $65,300 - $100,000. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we're flexible.

WE SUPPORT YOU BEING YOU:

DEPT is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s lived experience, race, color, religion, sex, national origin, age, disability, and genetic information. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.

DEPT participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.

We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT is making to the world and we always have an open door for your ideas in making the world a better place.

DEPT is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.

Learn more about DEPT

DIVERSITY, EQUITY, & INCLUSION

At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Strategy/Planning and Consulting

• Industries

  Advertising Services

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