Creative Strategist

O Positiv Health; Santa Monica (CA); Hybrid; USD 100,000 - 125,000; Full time

Benefits offered by this job

Medical coverage

Vision coverage

Dental coverage

401K with matching

Flexible PTO

Wellness benefits

Fitness reimbursement

In-office Mon-Thu, remote Fri

Job summary

O Positiv Health is seeking a Creative Strategist to shape performance marketing creative strategies across digital channels. You’ll drive paid media ideation and oversee ad production, combining creative insight with data-driven decisions to maximize conversions.

You will report to the Director of Creative Performance and work with the Marketing Acquisition teams on new product launches, aiming to elevate brand voice while delivering measurable impact in a fast-growth wellness company.

Qualifications

• 3+ years of direct response DTC eCommerce marketing experience.
• Experience with Amazon and Retail is an added bonus.
• Experience with pre-production including scripting and planning.

Responsibilities

• Lead ideation and production of ads across paid media and email campaigns.
• Oversee ad production processes and ensure timely execution.
• Analyze ad performance to inform creative direction and strategy.
• Collaborate with cross-functional teams to align creative with product launches.

Skills

Direct response marketing

DTC eCommerce

Amazon advertising

Retail experience

Pre-production scripting

Education

Bachelor’s Degree

Job description

O Positiv Health is a Los Angeles-based women’s health company on a mission to support women through every stage of life—from their first period to well beyond their last. Since launching in 2018, O Positiv has reshaped the women’s health space, tackling long-overlooked issues with innovative, science-backed products and boldly breaking taboos along the way. Our growing portfolio spans PMS & hormone balance, vaginal & urinary health, digestion, menopause, and conception support—offering vitamins, supplements, and personal care products that women trust.

Today, O Positiv products are sold nationwide at Target, Walmart, CVS, Meijer, Amazon, TikTok Shop, and OPositiv.com. We’re proud to hold the #1 Vaginal Probiotic nationwide and multiple top-performing products across major wellness categories. We are scaling fast and shaping the future of women’s health. Our team combines an entrepreneurial spirit with a passion for innovation and a commitment to impact. Join us, and you’ll have the opportunity to grow alongside a company that’s making a real difference.

Your Role

Ready to amplify the vaginal health revolution? We’re looking for a creative, purpose-driven marketer excited about making an impact in women's health & wellness. As a Creative Strategist, you'll shape O Positiv's performance marketing creative strategies across digital marketing channels. We seek an expert in paid digital advertising, energized to ideate and oversee ads that perform and convert while elevating our brand. Our ideal candidate blends creative and analytical skills—following ad trends, generating innovative ideas, and making data-driven decisions. You'll report to the Director of Creative Performance and collaborate with other Creative Strategists and various Marketing Acquisition teams.

Responsibilities and Duties

• A creative powerhouse brimming with imaginative ideas, driving ad ideation and production
• The ultimate project juggler, managing robust ad production processes with ease and ensuring timely execution
• A data pro, eager to analyze ad performance across paid media and email campaigns to inform and enhance strategic creative direction
• A collaborative catalyst, leading with empathy to inspire others across teams and promote productivity
• An innovator who stays ahead of the trends and is excited to implement out of the box advertising strategies
• An excellent communicator under high pressure environment
• Pitch winning ideas using a strong understanding of the media landscape and develop ideas into creative strategies to be implemented across various channels
• Facilitate creative ideation and encourage others to contribute winning ideas
• Translate creative concepts into detailed briefs and deliver to design, video and emails teams
• Oversee high volumes of ads and various creative assets are delivered on time, reviewed, and approved in an organized manner
• Serve as an advocate for driving consistent brand voice across all channels, without sacrificing performance
• Collaborate with acquisition and retention teams to support and align creative strategies with new product launches

Qualifications and Skills

Experience:

• Bachelor’s Degree
• 3+ years of direct response DTC eCommerce marketing experience is preferred
• Experience with Amazon and Retail is an added bonus
• Experience with pre-production including scripting and planning

Interpersonal:

• Adaptable to new social platforms, AI, and advertising technologies
• Impact-oriented and strong project management skills, with a track record of excellent results in a fast-growth environment and a strong bias for action
• Thoughtful and self-reflective, willingness to learn
• Analytical mindset with the ability to interpret ad performance data and synthesize into actionable strategies
• Strong interpersonal and communication skills, able to listen and lead with empathy, with a willingness to learn
• Excitement for startups and comfortable with change - experience at startups or in e-commerce is a plus

Applicants must be currently authorized to work in the United States on a full-time basis.

Hours and Compensation

The anticipated base compensation range for this role will be $100,000 - $125,000 annually. Compensation will be commensurate with the candidate’s experience and local market rates.

• Job Type: Full-time
• Pay based on prior experience
• Position will be based out of Santa Monica, Los Angeles - in person (Mon-Thurs in office/Friday remote)
• Flexible PTO, Sick Days, and Wellness Days
• Monthly Social Hours
• Medical, Vision, and Dental Coverage
• 401K with matching
• $50/month Fitness Reimbursement + Up to $1,800 in annual wellness benefits
• An environment of collaboration, high performance, & respect amongst all employees and managers

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O Positiv is proud to be an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

O Positiv believes in the power of building a diverse and culturally inclusive team. We seek candidates from all backgrounds to join our teams. We're driven to build a workplace based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of O Positiv.