Creative Strategist

Vizzy Labs; San Francisco (CA); On-site; USD 60,000 - 100,000; Full time

Benefits offered by this job

Meaningful equity

Health, dental, and vision insurance

401(k)

Flexible PTO

Job summary

A fast-growing marketing startup is looking for a Creative Strategist to shape brand success through creator-driven marketing. This role focuses on developing creative briefs, analyzing content performance, and building scalable frameworks. Ideal candidates will have 2-4 years in creative strategy and deep familiarity with platforms like TikTok and Instagram. This position offers meaningful equity and growth potential as the company expands its creative direction.

Qualifications

• 2–4+ years in creative strategy, creator marketing, or similar roles.
• Deep familiarity with TikTok, Instagram Reels, and YouTube Shorts.
• Ability to produce structured Creative Briefs.

Responsibilities

• Develop Creative Briefs with clear hooks and messaging architecture.
• Analyze top-performing content to identify repeatable patterns.
• Create playbooks and frameworks that scale creative success.

Skills

Creative strategy

Content analysis

Strong communication skills

Pattern recognition

Job description

Overview

• $60,000 – $100,000 + Meaningful Equity
• Reporting to: Co-Founder & Head of Creative Operations

The Future of Marketing is Creator-First

At Vizzy Labs, we’re building the infrastructure layer for creator-driven marketing.

The next generation of brands won’t be built in studios. They’ll be built through creators — guided by strategy, powered by data, and scaled by AI.

Founded by operators from TikTok, Google, and Stanford and backed by Sequoia Capital, Vizzy Labs is already powering campaigns across fast-growing consumer brands, generating millions of views each month.

We’re an early-stage team where creative strategy isn’t support — it’s the core engine of growth.

Why This Role Exists

Creative strategy is becoming the defining factor in how brands succeed through creators.

We’re hiring our first Creative Strategist to build the systems that make high-performing creative scalable — frameworks, playbooks, and feedback loops that turn insight into repeatable outcomes.

You won’t inherit a playbook. You’ll define it.

The Role

This is a strategy-first role (approximately 70% strategy, 30% execution).

You’ll work directly with founders to:

• Understand why content performs
• Build creative systems that scale across creators and campaigns

The work you do will directly shape how brands scale across hundreds of creators and millions of views.

What You'll Do

Define Creative Direction

• Develop Creative Briefs with clear hooks, messaging architecture, and narrative structure.

Break Down High-Performing Content

• Analyze top-performing ads and organic content to identify repeatable patterns and frameworks.

Partner With Creators

• Help creators refine concepts, scripts, and execution based on performance insight.

Build Creative Systems

• Create playbooks, frameworks, and internal tools that allow creative success to scale.

Close the Learning Loop

• Translate performance data into refined creative hypotheses and improved future direction.

Example Projects

• Break down top-performing TikTok ads and turn insights into scalable creative frameworks
• Develop creative direction used across dozens of creator videos
• Help creators evolve concepts based on retention and conversion signals
• Build internal libraries of proven hooks, structures, and creative patterns

This Role Is a Strong Fit If You Are

Pattern Matcher

• You instinctively see structure behind viral content.

Brief Architect

• You can translate insight into clear, executable creative direction.

Insight-Driven

• You use performance data to refine creative thinking — not just report results.

Builder

• You want to build systems, not just execute tasks.
• You can articulate creative direction clearly and effectively.

Qualifications

Required

• 2–4+ years in creative strategy, creator marketing, performance social, or similar roles
• Deep familiarity with TikTok, Instagram Reels, and YouTube Shorts
• Strong written and verbal communication skills
• Ability to produce structured Creative Briefs

Nice to Have

• Experience with performance creative or UGC ads
• Personal experience as a content creator
• Familiarity with AI tools

Growth & Trajectory

This is a foundational hire with a clear path to senior creative strategy leadership.

As Vizzy Labs grows, you’ll help define the company’s creative direction and mentor future hires.

• Meaningful equity
• Health, dental, and vision insurance
• 401(k)
• Flexible PTO

How to Apply

Please include examples of:

• Creative briefs
• Content analysis or breakdowns
• Campaign work or portfolio

Notion docs, Loom videos, or similar formats are encouraged.

Vizzy Labs is an equal opportunity employer.