LHH is currently recruiting for a Creative Strategist for a permanent opportunity with our client in the North Dallas area. This ideal candidate will have 7+ years of experience in an agency supporting B2C brands and is equally comfortable developing a compelling strategic platform, building a new business proposal, and leading a client conversation that turns a business challenge into clear creative direction. This highly client-facing role connects consumer insights, brand strategy, and creative storytelling to shape integrated campaigns with a particular focus on social and creator-led marketing. This is an onsite role at our client’s office in the North Dallas area.
Responsibilities:
- Develop insight-driven creative strategies for integrated B2C campaigns, with social and creator marketing at the center.
- Translate client objectives, audience research, cultural insights, and brand positioning into actionable creative briefs, campaign platforms, and strategic recommendations.
- Play a key role in new business pitches, shaping the strategic narrative, developing proposals and presentation decks, and presenting recommendations to prospective clients.
- Lead client strategy conversations and discovery sessions, asking thoughtful questions, identifying opportunities, and building alignment around campaign direction.
- Partner with creative, account, social, and creator teams to develop cohesive campaign ideas that work across channels while feeling native to each platform.
- Shape social content strategies and creator campaign concepts, including audience relevance, creator alignment, messaging, and storytelling opportunities.
- Present and defend strategic and creative recommendations with a clear rationale tied to the client’s business goals.
- Use campaign insights and performance learnings to refine strategies and inform future creative development.
- Maintain a consistent strategic thread from the initial pitch and proposal through campaign development and execution.
Qualifications:
- 7+ years of experience in creative strategy, brand strategy, integrated strategy, or a closely related discipline.
- Agency experience developing strategies and campaigns for B2C clients.
- Strong client-facing experience, including leading strategy discussions and presenting to client stakeholders.
- Demonstrated experience contributing to new business pitches, writing proposals, and building persuasive strategic presentations.
- Experience developing integrated campaigns, with a strong focus on social media and creator-led marketing.
- Ability to turn consumer, cultural, and performance insights into distinctive creative opportunities and clear strategic direction.
- Strong understanding of social platforms, platform-native content, creator partnerships, and how these connect to a broader campaign.
- Excellent storytelling, writing, and presentation skills, including the ability to explain and support strategic recommendations.
- Collaborative approach and experience partnering with creative, account, and channel teams in an agency environment.
- Ability to work onsite at our client’s office in the North Dallas area.