Creative Social Media & Email Marketing Specialist

Liberty Safe; Payson (UT); On-site; USD 65,000 - 85,000; Full time

Job summary

Liberty Safe in Payson, Utah, seeks a creative Social Media & Email Marketing Specialist to grow our organic channels and drive email programs. You will plan, publish, and measure content across platforms while collaborating with product, sales, and support teams.

The ideal candidate is data-driven, embraces AI to speed content development, and maintains a polished brand voice. This hands-on role focuses on building engagement, improving attribution, and elevating the digital experience across

Qualifications

• 3–5+ years experience in social media, email marketing, or similar roles
• Strong understanding of content creation, digital storytelling, and community management
• Experience building and deploying email campaigns (Klaviyo, HubSpot, MailChimp, etc.)
• Proficient in analytics tools for both social and email
• Experience collaborating with sales, creative, product, or external partners
• Strong writing and visual communication skills
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Experience using AI tools (ChatGPT, Canva AI, MidJourney, Higgsfield AI, etc.)
• Highly organized, detail-oriented, and self-motivated

Responsibilities

• Own and manage all organic social media channels (Facebook, Instagram, YouTube, LinkedIn, TikTok, etc.)
• Develop and execute social media content calendars aligned with campaign priorities, product launches, and brand goals
• Create content across formats: posts, videos, stories, reels, graphics, captions
• Work cross-functionally with product, sales, and customer service for story sourcing and content ideas
• Monitor trends, competitor activity, and cultural moments to inform social strategy
• Engage with audiences, monitor comments, and uphold a strong brand presence
• Use AI tools to accelerate content development, ideation, testing, and optimization
• Track performance analytics, producing reports with insights and recommendations
• Own the strategy and execution of all consumer and dealer email campaigns
• Manage email calendars and work with internal partners to prioritize messaging
• Create compelling email content—copy, images, templates, and layouts
• Set up campaigns, automations, testing, and personalization
• Ensure compliance with branding, deliverability standards, and best practices
• Track performance (open rate, CTR, conversions, engagement) and optimize continuously
• Collaborate with sales teams to support dealer communications, promotions, and product updates
• Work closely with performance marketing partners to align organic content with paid strategies
• Support product launches, promotions, and campaign initiatives across departments
• Collaborate with external agencies, content creators, or freelancers when needed
• Partner with internal brand, creative, and product teams to ensure messaging consistency
• Participate in content development for landing pages, campaigns, and digital assets

Job description

Liberty Safe in Payson, Utah, seeks a creative Social Media & Email Marketing Specialist to grow our organic channels and drive email programs. You will plan, publish, and measure content across platforms while collaborating with product, sales, and support teams.

The ideal candidate is data-driven, embraces AI to speed content development, and maintains a polished brand voice. This hands-on role focuses on building engagement, improving attribution, and elevating the digital experience across