Creative Resource Manager, Business Marketing

OpenAI; San Francisco (CA); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

OpenAI is seeking a Creative Resource Lead in San Francisco to ensure optimal talent, capacity, and delivery for high-priority creative work. You'll partner with the Head of Creative, strategists, and operators to forecast demand, balance programs, and allocate internal and external resources.

This role blends people science with creative craft in a hybrid office setting. You’ll shape staffing plans, assess work, and build scalable resource models while embracing AI-enabled tools to improve

Qualifications

• 10+ years owning creative resource management, staffing, or talent allocation across multiple disciplines.

Responsibilities

• Own creative resource planning across internal teams, contractors, and agencies.
• Maintain current view of availability and upcoming demand across design, copy, motion, video, and web.
• Build capacity forecasts and staffing scenarios for programs and launches.
• Assess incoming work with Strategy & Operations to develop staffing recommendations.
• Understand team strengths and workloads to assign work and foster growth.
• Recommend resource models (internal, contractors, agencies, self-service) based on priorities and cost.
• Build and maintain a network of contractors and agency partners for capacity.
• Manage contractor/agency assignments with clear scope, timing, and cost.
• Forecast and manage the creative resourcing budget with leadership.
• Identify and resolve conflicts and workload imbalances to protect timelines.

Skills

Resource planning

Capacity forecasting

Staffing

Budget management

AI/automation

Stakeholder management

Contractor network

Tools

AI tools

Job description

About the Team

Business Marketing helps organizations understand and put OpenAI's products to work. Our creative team brings that story to life across campaigns, launches, and everyday marketing experiences. We work closely with marketing partners to make ambitious, thoughtful creative work that connects with business audiences.

About the Role

We're looking for a Creative Resource Lead to ensure our most important creative work has the right talent, skills, and capacity behind it. Working directly with the Head of Creative, Business, you will lead resource planning and allocation across our internal creative team, contractors, and agency partners-balancing ongoing campaigns with rapidly emerging launches and requests.

You’ll develop a deep understanding of our creative talent and capabilities, translate business priorities into thoughtful staffing plans, and help teams navigate competing demands without sacrificing craft or quality. This requires both strong judgment and resourcefulness: knowing when to shift capacity, bring in specialist expertise, adjust scope, sequence work differently, or recommend a different delivery model.

AI will be an important part of how you work. You’ll partner with creatives, producers, and Strategy & Operations to build better visibility into demand and capacity, improve resource planning, and reduce repetitive coordination. Your success will show up in how effectively talent is deployed, how clearly staffing decisions are made, and whether the team can deliver excellent work at a sustainable pace.

This role is based in San Francisco. We use a hybrid work model of three days in the office per week and offer relocation assistance to new employees.

You’ll be responsible for:

• Own creative resource planning and allocation across internal teams, contractors, and agencies, matching each project with the appropriate skills, experience, and capacity.

• Maintain a clear, current view of team availability, capabilities, assignments, and upcoming demand across design, copy, motion, video, and web.

• Build capacity forecasts and staffing scenarios that help creative leadership anticipate gaps, make informed tradeoffs, and plan for both sustained programs and fast-moving launches.

• Partner with Strategy & Operations, creative leads, and producers to assess incoming work, understand its resource needs, and develop clear staffing recommendations.

• Develop a deep understanding of each team member’s strengths, development goals, and workload, using that context to make thoughtful assignments and identify opportunities for growth.

• Recommend the right resource model for each need-internal talent, contractors, agencies, specialists, or self-service-based on priorities, complexity, timing, cost, and creative ambition.

• Build and maintain a strong network of contractors, freelancers, and agency partners so the team can quickly access specialized skills or additional capacity.

• Manage contractor and agency assignments in partnership with creative leadership and producers, ensuring clarity on scope, timing, cost, and expected outcomes.

• Manage the creative resourcing budget within agreed funding, forecasting commitments, surfacing risks, and recommending adjustments to the talent mix in partnership with Business Operations.

• Identify and resolve resource conflicts, workload imbalances, and capability gaps before they put team sustainability, quality, or timelines at risk.

• Create clear reporting and decision-making rhythms around demand, capacity, utilization, and resource needs.

• Build and improve AI-enabled tools and workflows that make forecasting, talent matching, allocation, and resource coordination faster and more effective.

• Use staffing data and team feedback to improve resource decisions, strengthen planning, and support a sustainable creative organization.

We’re looking for someone with:

• 10+ years of experience personally owning creative resource management, workforce planning, or talent allocation across multiple disciplines and concurrent programs.

• A strong understanding of design, copy, motion, video, and web production, including the skills, roles, and collaboration required to deliver different kinds of creative work.

• A track record of building and running capacity-planning, forecasting, and resource-allocation systems that teams trust and use.

• Strong judgment in matching people to work, balancing individual strengths and development opportunities with business priorities, timelines, and team capacity.

• Experience developing and managing a flexible talent ecosystem that includes internal teams, contractors, freelancers, specialists, and agencies.

• Sound judgment about when work should be handled in-house, externally, or through a self-service model-and how to balance speed, cost, team sustainability, and craft.

• Experience managing creative resourcing budgets, contractor rates, agency fee models, and related commercial tradeoffs.

• Hands-on experience using AI or automation to improve resource planning, forecasting, coordination, or creative capacity, with an understanding of where human judgment remains essential.

• The ability to build trust with creative leaders, individual contributors, producers, marketers, and external partners while communicating staffing decisions and tradeoffs clearly.

• High ownership, discretion, composure, and flexibility in ambiguous environments, with a bias toward solving problems and helping creative talent do its best work.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI's Aff ....

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los A County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los A County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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