The Creative Producer will lead the end-to-end development of compelling photo and video content that elevates the American Dream brand across web, broadcast, social media, paid media, B2B channels and on-site digital signage. Combining strategic creative thinking with hands‑on production expertise, this role will oversee projects from pre-production through shooting, editing and final delivery.
Working cross‑functionally with internal teams and external partners, the Creative Producer will translate a wide range of business needs into polished, engaging visual stories. The ideal candidate is a highly organized, self‑directed creative who thrives in a fast‑paced environment, can manage a high volume of assignments and excels at capturing the energy of live events, brand moments, and entertainment experiences.
This is a full-time position located on‑site in East Rutherford, New Jersey.
Responsibilities:
- Lead photo and video productions end‑to‑end, including production planning, shot lists, casting, scheduling, shooting, editing, post‑production and final delivery
- Capture high‑quality content featuring events, activations, attractions, tenant openings, architecture, retail, food and beverage, and key brand moments
- Adapt and deliver content for multiple channels and formats, including web, broadcast, social media, paid media, B2B and sales materials, and on‑site digital signage
- Shoot and edit timely event recap videos and other short‑and‑long‑form content
- Collaborate with American Dream’s Creative, Marketing, Events, Retail, Leasing, Sales, Tourism, Web, and Social Media teams for project assignments
- Partner closely with the in‑house Creative team’s graphic designers, motion designers and other members of the Creative and Marketing teams to produce on‑brand content
- Engage and manage external agencies, photographers, videographers, and lighting technicians for additional creative support as needed
- Maintain an organized photo and video asset library using established naming, file‑saving, and archiving protocols, and eventually an AI‑driven asset library
- Track assignments, production schedules and project status through the company’s project‑management platform
- Integrate AI creative tools into daily workflow
- Manage fast‑turnaround requests, sometimes delivering content on the same day or within 24 hours
Skills and Competencies
- Advanced proficiency in photography/videography equipment, experience with Sony mirrorless camera systems (A75)
- Experience in covering events, hospitality/F&B, and architectural photography
- Edit in Adobe Creative Suite software (Lightroom, Premiere Pro, After Effects, Photoshop, etc.)
- Adept with AI editing tools
- Proficiency with Microsoft 365 applications, including Word, Excel, and Outlook
- Strong cross‑functional collaboration skills
- Flexibility to work a non‑traditional schedule, including evenings, weekends, and holidays, to support events
- Comfortable with daily changing assignments
- Ability to autonomously problem‑solve, multitask and prioritize work
Desired Qualifications
- 5-7 years of experience in hybrid photo and video event coverage, creative production, shooting, editing, visual communications, or related field
- Bachelor’s degree in film, video, photography, visual communications or related discipline
- A portfolio or reel demonstrating strong still photography, videography, editing and visual storytelling capabilities is required
American Dream is an equal‑opportunity employer and is committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, gender, sexual orientation, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, military status, or any other basis prohibited by law.