Creative Marketing Specialist — Digital Content & Outreach

The City National Bank; Sulphur Springs (TX); On-site; USD 52,000 - 65,000; Full time

Benefits offered by this job

401k matching

Medical insurance

Group Life insurance

Paid Time Off

HSA contributions

Tuition reimbursement

Job summary

City National Bank in Sulphur Springs, TX seeks a Marketing Specialist to promote the bank’s products through graphics, logos, and digital content. The role supports marketing, communications, public relations, advertising, and community outreach efforts.

The candidate will collaborate with teams to understand product needs, develop social media content, assist with website updates, and create brochures and promotional materials.

Qualifications

• Bachelor’s degree in Marketing, Journalism, Business, Communications, or related field preferred.
• Three to five years of related experience writing and editing projects preferred; portfolio of relevant previous projects preferred.

Responsibilities

• Collaborates with operations or marketing representatives to fully understand product and marketing needs.
• Presents design ideas and recommendations to Director of Marketing, committee, or sales team.
• Develop, schedule, publish, and monitor social media content.
• Create engaging graphics, videos, photography, reels, stories, and other digital content.
• Assist with website content updates, landing pages, blogs, and other digital communications.
• Help develop promotional materials including brochures, flyers, postcards, signage, billboards, digital ads, promotional items, and event materials.
• Assist with financial literacy programs and educational presentations in local schools and community organizations.
• Assist with internal communications, employee announcements, newsletters, and other bank communications.
• Assist with filming - scripts and production.
• Evaluates success of campaigns when completed.
• Attends trade shows and community events - staffs the company booth/table when needed.
• Performs other duties as assigned.

Skills

Verbal communication

Written communication

Organizational skills

Time management

Analytical skills

Creative marketing

MS Office

Canva

Adobe Photoshop

Education

Bachelor’s degree in Marketing, Journalism, Business, Communications

3–5 years of related experience

Job description

City National Bank in Sulphur Springs, TX seeks a Marketing Specialist to promote the bank’s products through graphics, logos, and digital content. The role supports marketing, communications, public relations, advertising, and community outreach efforts.

The candidate will collaborate with teams to understand product needs, develop social media content, assist with website updates, and create brochures and promotional materials.