Creative Marketing Producer

TEGNA, Inc.; Charlotte (NC); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental care

Vision care

Fertility assistance

Adoption assistance

Surrogacy aid

Disability insurance

Life insurance

401(k) plan

Teladoc access

Spring Health access

Paid time off

Paid holidays

Job summary

TEGNA Inc. seeks a versatile Multi-Market Creative Producer to independently shoot, write, and edit compelling promotional content for regional marketing.

The role emphasizes storytelling, branding, and full production from concept to final cut across TV, digital, and social formats. The candidate will collaborate with the regional marketing director and leaders to develop concepts, write scripts, shoot high-quality footage, and deliver polished spots that meet brand objectives and campaign

Qualifications

• Bachelor’s degree in media production, film, communications, or related field.

Responsibilities

• End-to-end production from concept to delivery.
• Shoot, write, and edit promotional content for multiple markets.
• Collaborate with regional marketing and leadership to ensure brand alignment.
• Direct visual style, color, and motion graphics across formats.

Skills

Storytelling

Branding

Video production

Scriptwriting

Video editing

Communication

Independence

Education

Bachelor's degree in media production/film/communications

Tools

Cameras

Lighting

Sound equipment

Adobe Premiere Pro

Final Cut Pro

After Effects

Job description

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

We are seeking a highly creative and versatile Multi-Market Creative Producer who can independently shoot, write, and edit compelling promotional content for various marketing within their region. The ideal candidate will have a strong understanding of storytelling, branding, and visual production techniques to create engaging content that resonates with local audiences and drives marketing objectives. This role involves end-to-end production, from concept creation and scriptwriting to shooting and editing.

Responsibilities

• Concept Development: Collaborate with other creative producers, regional marketing director and head of creative to develop creative concepts for commercials that align with brand messaging and target audience.
• Scriptwriting: Write clear, engaging, and persuasive scripts for marketing commercials, ensuring that the messaging is on point and supports the client’s objectives.
• Video Production (Shooting): Plan and execute video shoots, including setting up lighting, audio, and camera equipment. Capture high-quality footage for marketing commercials across various platforms, including television, digital, and social media.
• Video Editing: Edit raw footage into polished, professional commercials using video editing software. Ensure smooth transitions, appropriate pacing, and alignment with the brand’s tone and objectives.
• Field Collaboration: Work closely with regional marketing director, general manager and news director to gather feedback and refine creative concepts throughout the production process. Maintain effective communication and manage expectations.
• Creative Direction: Manage the overall visual style of the commercials, including framing, composition, color grading, and motion graphics, ensuring the final product meets high production standards.
• Post-Production: Add special effects, graphics, music, and voiceovers where needed to enhance the commercial’s effectiveness. Ensure the final cut is optimized for various formats (TV, digital, social media).
• Project Management: Oversee multiple projects simultaneously, managing timelines and deliverables. Work under tight deadlines to meet client needs and campaign launch dates.

Requirements

• Bachelor’s degree in media production, film, communications, or a related field (or equivalent experience).
• 3-5 years of experience in video production, including writing, shooting, and editing commercials or promotional content.
• Proficiency with video production tools (e.g., cameras, lighting, sound equipment).
• Advanced skills in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, After Effects).
• Strong portfolio demonstrating the ability to create high-quality marketing commercials.
• Experience with scriptwriting and storytelling for short-form content.
• Excellent visual storytelling skills and an eye for detail.
• Ability to work independently and manage the full production process from start to finish.
• Strong communication skills and ability to collaborate with clients and team members.
• Familiarity with digital marketing strategies and social media advertising formats.
• Knowledge of motion graphics, color grading, and sound design

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

• Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO Statement

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [e-mail]

Recruiting Fraud Alert

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.