Creative Marketing Manager - Children's Books

BlackRomance; New York (NY); Hybrid; USD 51,000 - 69,000; Full time

Benefits offered by this job

Company-provided laptop

Hybrid work schedule

Job summary

W. W. Norton & Company is seeking an Assistant Marketing Manager to join the Norton Children’s Books team in New York. The AMM will support campaigns across the children’s list, coordinating with trade marketing and publicity colleagues while juggling multiple titles each season.

The ideal candidate writes well, collaborates effectively, and has 3–5 years in book marketing and a passion for children’s literature. This is a hybrid NYC role with opportunities to grow across imprints.

Qualifications

• 3 to 5 years of experience in book marketing, publicity, or sales, with a solid understanding of the book publishing landscape.
• Love and knowledge of children’s literature.
• Strong grasp of marketing concepts and tools including email marketing, social media marketing, video, and search.
• Experience with social media required; running a professional social media account is a plus.
• Ability to collaborate as part of a larger team while working independently.
• Exceptional verbal and written communication and copywriting skills.
• Strong time-management skills and ability to prioritize tasks and projects.
• Proficiency with Microsoft Office Suite.
• Bachelor’s degree.
• Employment eligibility to work in the US.
• Hybrid work schedule: 3 days in the office and 2 days remote.

Responsibilities

• Work closely with Senior Marketing Manager on all marketing and promotion efforts.
• Develop and execute marketing and advertising campaigns for 4 to 6 titles a season (12 to 18 titles a year).
• Communicate marketing plans and updates to authors, agents, editors, sales, and other stakeholders.
• Oversee creation and delivery of marketing and advertising materials, including copywriting, design coordination, and final delivery.
• Coordinate and execute galley and finished copy outreach, mailings, and giveaways.
• Attend and contribute to regular marketing, sales, title-specific, and seasonal positioning meetings.
• Track expenses and manage budgets for assigned titles and projects.
• Assist with managing Norton Children’s social media accounts, planning posts, captions, and engagement.

Job description

W. W. Norton & Company is seeking an Assistant Marketing Manager to join the Norton Children’s Books team in New York. The AMM will support campaigns across the children’s list, coordinating with trade marketing and publicity colleagues while juggling multiple titles each season.

The ideal candidate writes well, collaborates effectively, and has 3–5 years in book marketing and a passion for children’s literature. This is a hybrid NYC role with opportunities to grow across imprints.