Assistant Marketing Manager, Children's

W. W. Norton & Company, Inc.; New York (NY); Hybrid; USD 54,000 - 66,000; Full time

Benefits offered by this job

Generous health benefits

Profit-sharing and 401(k)

Company laptop

Job summary

W. W. Norton & Company in New York City is seeking an Assistant Marketing Manager to join the Norton Children's Books team, reporting to the Senior Marketing Manager.

The AMM will handle campaigns across Norton Children’s Books and its imprints, including advertising, email, digital and social media marketing, and some school and library outreach. Ideal candidates are strong writers and collaborators with a deep interest in children’s literature, able to juggle multiple priorities, and assess

Qualifications

• 3 to 5 years of experience in book marketing, publicity, or sales.
• Love and knowledge of children's literature.
• Strong copywriting and written/verbal communication skills.
• Experience with social media; professional social media accounts a plus.
• Bachelor's degree and US work eligibility.

Responsibilities

• Work closely with Senior Marketing Manager on all marketing and promotion efforts.
• Develop and execute campaigns for 4 to 6 titles per season (12 to 18 per year).
• Communicate plans to authors, agents, editors, sales, and other stakeholders.
• Oversee marketing materials including copywriting and design coordination.
• Coordinate galley and finished copy outreach, mailings, and giveaways.
• Attend and contribute to meetings with marketing, sales, and title teams.
• Track expenses and manage budgets for assigned titles and projects.
• Assist with Norton Children's social media accounts and content calendars.
• Contribute to content strategy and growth of NCB's newsletter.

Skills

Book marketing

Publicity

Sales

Social media

Copywriting

Time management

Collaboration

Microsoft Office

Education

Bachelor's degree

Tools

Microsoft Office Suite

Job description

Job Description

W. W. Norton & Company is seeking an Assistant Marketing Manager to join the Norton Children's Books team. Reporting to the Senior Marketing Manager, the AMM will have a unique opportunity to work on marketing campaigns across Norton Children's Books and its imprints. Promotion for these titles includes advertising, email outreach, digital marketing, social media marketing, retail marketing, and some school and library outreach. This role requires working closely and in full coordination with the NCB team and Senior Marketing Manager, who oversees marketing for the full children's book list, as well as Trade marketing and publicity colleagues. An ideal candidate will be an excellent writer and collaborator with a strong interest in children's literature. They should be able to juggle multiple priorities, turn ideas into action, and regularly assess the efficacy of their campaigns to identify opportunities for improvement.

• Work closely with Senior Marketing Manager on all marketing and promotion efforts
• Develop and execute marketing and advertising campaigns for 4 to 6 titles a season (12 to 18 titles a year)
• Communicate marketing plans and updates to authors, agents, editors, sales, and other stakeholders
• Oversee creation and delivery of marketing and advertising materials, including copywriting, design coordination, and final delivery
• Coordinate and execute galley and finished copy outreach, mailings, and giveaways
• Attend and contribute to regular marketing, sales, title-specific, and seasonal positioning meetings
• Track expenses and manage budgets for assigned titles and projects
• Assist with managing Norton Children's social media accounts, including brainstorming and planning posts, creating content, writing captions, engaging with users, and reposting on Instagram, Facebook, X, and others
• Contribute to the content strategy and growth of NCB's newsletter, with support in copywriting and planning the calendar
• Collaborate with the sales team on retail marketing
• Work closely with NCB publicists on effective and innovative author events and create event signage, swag, and promotion graphics where applicable
• Assist Senior Marketing Manager in preparing for bookseller and other conferences
• Monitor department email inbox and engage with incoming requests
• Assist with seasonal book mailing(s) to booksellers and national sales accounts
• Other tasks and duties as reasonably required.

Essential Job Responsibilities

• Work closely with Senior Marketing Manager on all marketing and promotion efforts
• Develop and execute marketing and advertising campaigns for 4 to 6 titles a season (12 to 18 titles a year)
• Communicate marketing plans and updates to authors, agents, editors, sales, and other stakeholders
• Oversee creation and delivery of marketing and advertising materials, including copywriting, design coordination, and final delivery
• Coordinate and execute galley and finished copy outreach, mailings, and giveaways
• Attend and contribute to regular marketing, sales, title-specific, and seasonal positioning meetings
• Track expenses and manage budgets for assigned titles and projects
• Assist with managing Norton Children's social media accounts, including brainstorming and planning posts, creating content, writing captions, engaging with users, and reposting on Instagram, Facebook, X, and others
• Contribute to the content strategy and growth of NCB's newsletter, with support in copywriting and planning the calendar
• Collaborate with the sales team on retail marketing
• Work closely with NCB publicists on effective and innovative author events and create event signage, swag, and promotion graphics where applicable
• Assist Senior Marketing Manager in preparing for bookseller and other conferences
• Monitor department email inbox and engage with incoming requests
• Assist with seasonal book mailing(s) to booksellers and national sales accounts
• Other tasks and duties as reasonably required.

Please note: this job description is not designed to cover all activities required of the employee.

Required Qualifications

• 3 to 5 years of experience in book marketing, publicity, or sales, with a solid understanding of the book publishing landscape.
• Love and knowledge of children's literature.
• Strong grasp of key marketing concepts and tools including email marketing, social media marketing, video, and search.
• Experience with social media required. Experience running a professional social media account(s) is a plus.
• Ability to collaborate as part of a larger team while working independently.
• Exceptional verbal and written communication and copywriting skills.
• Must have strong time-management skills and a proven ability to prioritize tasks and projects effectively and accurately.
• Proficiency with Microsoft Office Suite required.
• Bachelor's degree.
• Employment eligibility to work with W. W. Norton & Company in the US required.
• Must be able to work from Norton's New York City headquarters. This position is eligible for a hybrid work schedule of 3 days in the office and 2 days remote.

Compensation and Benefits

Currently Available Benefits Include

• Annual compensation for this position is $60,000. All salaries and salary ranges posted by Norton may vary depending on experience, skills, location, and like considerations.
• Generous paid time off, paid holidays, and summer Friday afternoons beginning in July
• Generous health benefits, including PPO, EPO, and High Deductible (with HSA) medical insurance options, vision insurance, dental insurance, flexible spending accounts for healthcare, dependent care and commuter, gym membership reimbursement, and more. Coverage for spouses, domestic partners, and dependent children is available.
• Profit-Sharing and 401(k) benefit plan with discretionary contribution matching by employer
• Disability and life insurances
• FMLA, parental and other leave
• Employee Assistance Program (for mental health, financial planning, and other needs)
• Company-provided laptop
• Employee discounts on Norton books
• Limited matching of employee donations to select non-profit organizations
• All policies and benefits described are subject to change at any time.