Creative Marketing & Communications Specialist

University of Florida; Gainesville (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

University of Florida is seeking a Marketing and Communications Specialist I/II to lead content creation, branding, social media, and communications across the institute. The role involves coordinating with external partners, producing multimedia materials, and enhancing online presence to support UF objectives.

The position requires a Bachelor’s degree with related experience or an equivalent combination, plus strong writing, editing, and project management skills.

Qualifications

• Bachelor’s degree and two years of relevant experience, or an equivalent combination.
• Strong creative leadership with ability to translate ideas into deliverables.
• Experience supervising marketing/communication professionals and students.

Responsibilities

• Leads planning, production, and publication of print and digital content.
• Writes press releases, newsletters, and interview-based articles.
• Coordinate branding and marketing across channels and events.
• Oversee social media content, campaigns, and analytics.
• Develop communications strategies and assess performance data.
• Assist with institute events and administrative duties as needed.

Skills

Content creation

Branding

Social media management

Communications strategy

Public relations

Editorial writing

Team leadership

Education

Bachelor’s degree

Associate’s degree

Tools

WordPress

MailChimp

Adobe Suite

Google Analytics

Cvent

Hootsuite

Job description

University of Florida is seeking a Marketing and Communications Specialist I/II to lead content creation, branding, social media, and communications across the institute. The role involves coordinating with external partners, producing multimedia materials, and enhancing online presence to support UF objectives.

The position requires a Bachelor’s degree with related experience or an equivalent combination, plus strong writing, editing, and project management skills.