Creative Lead, Pitch & Strategy (Pre-Sale)

Mrbeast; Greenville (NC); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Generous Medical (Blue Cross Blue Sky)

HSA contributions

401k with company match

Flexible vacation and holidays

Relocation assistance with housing for

Company-provided tech package

Job summary

Beast Industries is seeking a Creative Lead, Pitch & Strategy (Pre-Sale) to shape brand partnerships for MrBeast content. You will translate briefs into concepts, craft scripts and visuals, and prep pitch materials for main channel integrations. You’ll defend the creative approach in client calls and ensure parity with brand KPIs.

You’ll develop multiple options per brief, align with the voice of MrBeast, and maintain a playbook guiding tone and visuals across partnerships.

Qualifications

• 10–15 years of experience in creative direction or branded content leadership.
• Deep understanding of YouTube content mechanics and creator voice.
• Strategic creative instinct with ability to defend concepts in client rooms.

Responsibilities

• Translate brand briefs into creative concepts for main channel brand integrations.
• Develop scripts, visual treatments, and pitch materials for partnerships.
• Create tiered creative options and consult on pre-sales packaging.
• Be the creative voice on brand calls and ensure alignment with KPIs.
• Maintain a living brand creative playbook for consistency.

Skills

Brand partnerships strategy

YouTube content mechanics

Creative direction

Storyboarding

Client-room communication

Time management under pressure

Education

Bachelor's degree in Marketing or related

Tools

Pitch decks (Keynote/PowerPoint)

Job description

Creative Lead, Pitch & Strategy (Pre-Sale)

About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

Position Overview

A dedicated creative role embedded within Beast Industries' content team, focused exclusively on developing brand partnership creative for MrBeast content. This person translates brand briefs into creative concepts that meet partner objectives while maintaining the integrity, tone, and audience-first philosophy of MrBeast main channel content.

This is not a hybrid role. This person does not work on non-brand content. Their entire mandate is ensuring brand partnership creative is creatively excellent, strategically aligned, and delivered on time.You pressure-test concepts to make sure they'll actually work under a MrBeast production reality. You check ideas against brand KPIs and messaging so we're not selling something the client can't defend internally. And you support brand calls so that when a Sales team member is in front of a client, the creative underneath the pitch is real, feasible, and Jimmy-adjacent.

What you'll actually do

• Partner with content development and writers rooms across all MrBeast channels to understand voice, frameworks, and opportunities for brand integration moments.
• Receive brand briefs from the partnerships team and develop creative concepts, scripts, visual treatments, and pitch materials specifically for main channel brand integrations.
• Partner with the business development and partnerships teams to develop pitch-ready creative concepts for prospective brand deals. This includes visual mockups, narrative walkthroughs, and campaign story arcs that help partners visualize what the partnership looks like in execution.
• Ensure every brand concept meets Beast's content quality bar. If a brand idea would weaken a video, this person kills it and finds a better solution. They are the guardian of creative integrity on the brand side.
• Develop multiple creative options per brief, ranging from light integration to deep narrative involvement, so the partnerships team can present tiered options to brand partners.
• Consult on pre-sales frameworks and packaging. You don't own the packaging (Sales Planning and GTM do), but you consult on the creative anchors — "for a fitness brand launching Q2, here's the creative packaging that'll land."
• Support brand calls. When a Sales VP or Strategist AD is on a call with a prospective brand partner, you may be on the call as the creative voice. You pivot on the fly based on real-time client feedback — "if that's how they think about it, here's an alternative concept that fits."
• Check ideas against brand KPIs and messaging. You know how to translate a brand's marketing objective into a creative anchor that survives internal client scrutiny.
• Maintain a running brand creative playbook that documents the voice, visual language, and creative principles for each active partnership. This ensures consistency across multiple videos within a single partnership arc.
• Serve as the single point of creative accountability for brand content. If a partner or internal stakeholder has a creative question about how a brand shows up on their channel, this person answers it.
• Hand off cleanly to the Production Creative Lead at close. Once the deal signs, the sold creative moves to Production Ops. You stay consultative through execution but don't own it.

What we're looking for (candidate profile)

• 10–15 years of experience in creative direction, integrated creative strategy, or creative-side branded content leadership — either at a top-tier creative agency, a network / streamer / platform creative team, or a large in-house brand creative function.
• Deep understanding of YouTube content mechanics: pacing, hooks, retention psychology, audience expectations. This person needs to think like a content creator, not just a brand strategist.
• Strong visual storytelling instinct. Can concept, storyboard, and present creative ideas in a way that makes partners and internal stakeholders immediately see the finished product.
• Comfortable operating at the intersection of creative and commercial. Not precious about art for art's sake. Understands that brand creative must serve both audience and partner.
• Proven ability to work under compressed timelines without sacrificing quality. Beast's production cadence is not forgiving.
• Experience working with or for major consumer brands (Fortune 500 preferred). Understands how enterprise brand teams evaluate creative and what gets internal buy-in at the CMO level.
• Strategic creative instinct — not just craft. You can be handed a brand brief and generate a concept that both answers the KPI and lives in the creator voice. Craft skills matter, but the pre-sale role optimizes for the strategic fit of the idea.
• Client-room confidence. You can be on a call with a Fortune 500 CMO and hold your own — explaining creative choices, defending trade-offs, redirecting when the client is asking for the wrong thing.

The Perks, Why Work On the MrBeast Team

We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.

• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in MrBeast’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

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An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.