Channel Director - General

Mrbeast; Greenville (NC); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Medical benefits

HSA contributions

401k with company match

Generous vacation & holidays

Tech package

Relocation assistance

Job summary

Beast Industries, home to WatchTime Studios, seeks a Channel Director to own the end-to-end performance of multiple YouTube channels. You will manage creative direction, production coordination, and monetization strategies, driving audience growth and financial success.

You will work with publishing and production teams and report to the Head of Content, with a dotted line to the GM for budgeting and planning.

Qualifications

• 10+ years of experience in digital video or creator-led content with direct ownership of channel performance.
• Experience owning a P&L or budget for a content business with revenue and cost accountability.
• Proven track record of growing YouTube or social media channels with measurable results.

Responsibilities

• Own the P&L of WatchTime Studios channels, including revenue, per-video costs, margins, and overhead.
• Partner with the Creative Director to own channel creative direction and execute content strategy, calendar and release cadence.
• Oversee content lifecycle from concept through release using performance data to optimize strategy.
• Collaborate with cross-functional teams on publishing across platforms and iterating based on data.
• Set and meet channel performance goals across views, retention, CTR, growth and revenue.
• Provide data-backed recommendations to inform content strategy and improve rankings.

Skills

P&L ownership

Channel growth

YouTube analytics

Budget management

Editorial judgment

Team leadership

Content strategy

Job description

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

Role Overview

WatchTime Studios is looking for a Channel Director to own the holistic performance of YouTube channels within the WatchTime Studios portfolio, with accountability for both audience growth and financial results. This role owns the P&Ls of a slate of channels and oversees them end to end, from creative direction through execution, including what gets made, how it is packaged, and how it performs. The goal is to build channels that grow consistently as WatchTime Studios grows.

The Role

Reporting to the Head of Content, the Channel Director owns the P&Ls of multiple WatchTime Studios channels, with accountability for both audience and financial performance across creative direction and execution. You will own the holistic performance of the channels while working closely with teams that lead functions such as publishing and production, alongside cross-functional Beast Industries teams. The position also has a dotted-line reporting relationship to the GM of WatchTime Studios for P&L reviews, budgeting, and studio-level planning.

What You’ll Do

• Own the P&L of WatchTime Studios channels, including revenue performance, per-video costs, margin targets, and team overhead.
• Partner with the Creative Director to own channel creative direction and execute the content strategy, calendar, and release cadence.
• Oversee the full lifecycle of content from concept through release, using performance data to optimize content strategy over time.
• Partner with cross-functional teams on publishing execution across platforms and use performance data to continuously optimize and iterate.
• Set and deliver channel performance goals across views, retention, click-through, audience growth, and revenue.
• Analyze channel performance and provide data-backed recommendations to Quality to inform content strategy.
• Partner with production and post-production teams to keep videos on schedule, on budget, and at the expected quality bar.
• Oversee channel team members, including Creative Directors and Producers, and guide the output of production staff in close partnership with the Head of Production.
• Collaborate with cross-functional Beast Industries teams on monetization and brand integrations without compromising content quality.

What You’ll Bring

• 10+ years of experience in digital video or creator-led content, including direct ownership of the performance of one or multiple YouTube or social media channels.
• Experience owning a P&L or budget for a content business, with accountability for both revenue and costs.
• A demonstrated track record of growing YouTube or social media channels, supported by measurable results.
• Deep working knowledge of YouTube analytics, packaging, and platform ranking signals.
• Strong editorial judgment and the ability to articulate why a video will or will not work before it is made.
• Experience overseeing content teams and managing production budgets.
• Comfort making fast decisions with incomplete data and being accountable for outcomes.

The Perks, Why Work On the MrBeast Team

We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.

• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in MrBeast’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A \"disabled veteran\" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

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An \"Armed forces service medal veteran\" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which a Armed Forces service medal was awarded pursuant to Executive Order 12985.