Creative Lead, Growth Marketing - 1663

aKube; United States; Remote; USD 33,000 - 56,000; Full time

Job summary

aKube is seeking an experienced Growth/Creative Lead in the United States to guide high-volume campaigns across CTV and digital channels. You will direct static and video assets, review pacing and messaging, and mentor designers and agency partners to ensure brand-consistent, high-impact creative.

You will translate campaign goals into scalable production systems, collaborate with Growth Marketing, analyze performance data, and continually optimize assets for stronger engagement and faster

Qualifications

• 5+ years leading growth or performance marketing.
• Strong creative direction across static and motion assets.
• Deep knowledge of CTV and digital ad formats.
• Experience overseeing high-volume creative production.
• Ability to optimize using marketing performance data.
• Experience coordinating with internal teams and external agencies.

Responsibilities

• Lead creative development, review, and quality control for high-volume growth marketing campaigns across CTV, paid social, and digital platforms.
• Oversee the production of static and video assets, ensuring brand guideline and key art alignment.
• Review video trailers for pacing, editing, motion, music, and messaging.
• Provide creative direction and feedback to designers, editors, and agencies.
• Develop scalable templates, production systems, and workflows for hundreds of assets.
• Partner with Growth Marketing to translate objectives into briefs and plans.
• Evaluate campaign data and recommend creative improvements to boost engagement.
• Concept creative approaches for static assets, paid social, CTV ads, and placements.
• Manage multiple projects, approvals, deadlines, and delivery.
• Identify opportunities to improve production efficiency with AI tools.
• Support copywriting and short-form messaging when needed.
• Stay updated on emerging CTV and digital advertising formats and best practices.

Skills

Growth marketing leadership

Creative direction

CTV knowledge

Data-driven optimization

AI-powered tools

Team collaboration

Tools

Figma Weave

AI design tools

Job description

Rate Range:Up to $50/hour in W2 (Depends On Experience)

Work Authorization:U.S. citizens, Green Card holders, and candidates with valid EADs. No H-1B, OPT, CPT, visa

Must Have

• 5+ years of experience leading or overseeing growth, performance, or acquisition marketing creative.
• Strong creative direction experience across static design, video, and motion graphics.
• Strong understanding of Connected TV (CTV), digital advertising, and platform-specific creative requirements.
• Experience overseeing high-volume creative production, including creative reviews, templates, and workflows.
• Experience using marketing performance data to improve creative effectiveness.
• Extensive experience working simultaneously with internal creative teams and external agencies.

Responsibilities

• Lead creative development, review, and quality control for high-volume growth marketing campaigns across CTV, paid social, and digital platforms.
• Oversee the production of static and video assets, ensuring consistency with brand guidelines, approved key art, trailers, and creative standards.
• Review video trailers and promotional content for pacing, editing, motion, music, messaging, and overall effectiveness.
• Provide creative direction and actionable feedback to designers, editors, and agency partners.
• Develop scalable creative templates, production systems, and workflows to support hundreds of marketing assets.
• Partner with Growth Marketing teams to translate campaign objectives into creative briefs and execution plans.
• Evaluate campaign performance data and recommend creative improvements to increase engagement and acquisition.
• Concept creative approaches for static assets, paid social campaigns, CTV advertisements, and branded placements.
• Manage multiple creative projects, coordinate approvals, track deadlines, and ensure timely delivery.
• Identify opportunities to improve production efficiency using AI-powered creative tools.
• Support copywriting and short-form marketing messaging when needed.
• Maintain awareness of emerging CTV and digital advertising formats, specifications, and creative best practices.

Qualifications

• Minimum 5 years of experience in growth marketing, performance marketing, acquisition marketing, or related creative leadership roles.
• Advanced expertise in visual design, typography, composition, hierarchy, and brand consistency.
• Strong understanding of video production, motion graphics, editorial pacing, and storytelling.
• Demonstrated experience reviewing large volumes of creative assets and providing effective creative direction.
• Experience building and managing scalable creative production processes and design systems.
• Strong understanding of marketing performance metrics and data-driven creative optimization.
• Experience managing creative projects from initial briefing through final delivery.
• Ability to oversee both design and video production without personally editing or animating every asset.
• Proven experience coordinating internal creative teams and external agency partners.

Nice to Have

• Experience with Figma Weave.
• Experience using AI tools for image generation, video, motion, design, copywriting, or workflow automation.
• Experience in streaming, entertainment, media, or subscription-based digital products.
• Experience developing creative for paid social, CTV, and branded placements.
• Experience improving creative production efficiency through automation and AI-assisted workflows