Sr. Specialist, Digital Marketing

Samsonite Group APAC & Middle East; New York (NY); Hybrid; USD 85,000 - 110,000; Full time

Job summary

Samsonite is seeking a dynamic, data-driven Sr. Digital Marketing Specialist with a strong focus on paid social to drive customer acquisition and revenue growth. Reporting to the Sr.

Manager of Acquisition, this role will own end-to-end execution of social campaigns across Meta, TikTok and other paid social platforms, from ideation to optimization, while supporting broader digital efforts. This is a hybrid role: on-site 4 days and remote 1 day per week, with collaboration across internal teams

Qualifications

• Bachelor's degree in marketing, business, or related field preferred.
• Analytical understanding of data and methodologies used to inform decision-making that drives performance. Knowledge of Google Analytics.
• Strong understanding and passion for the digital marketing industry.
• Excellent written and verbal communication, as well as presentation and public-speaking skills.
• Ability to prioritize and manage multiple workflows or projects simultaneously and meet strict deadlines.
• Self-starter who takes ownership and is comfortable adding new ideas.
• Ability to troubleshoot team and vendor problems and suggest a course of action to correct.

Responsibilities

• Plan, execute, optimize, and report on a range of digital marketing campaigns, including paid social, paid search, and other performance media.
• Own Meta advertising initiatives: brainstorm, develop, test, and monitor ads, share meaningful insights, and provide actionable insights for continuous improvement.
• Pull and analyze digital marketing data and performance metrics to identify trends, optimize ROI, and prepare detailed reports for leadership.
• Collaborate with cross-functional teams and agency partners on day-to-day activities to ensure consistency of messaging and voice across all media channels.
• Stay current on new developments and emerging technologies in the digital environment; utilize learnings to work with D2C marketing team to develop new marketing initiatives.
• Develop knowledge of competitors, industry trends, and best practices to make recommendations for continuous improvement.
• Contribute to weekly marketing initiatives and project meetings.

Skills

Paid social advertising

Data analysis

Analytical thinking

Communication skills

Cross-functional collaboration

Education

Bachelor's degree in marketing/business-related field

Tools

Google Analytics

Microsoft Office

Teams

Job description

Who we are

Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.

About Us

Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.

Job Description

Your role at Samsonite

Samsonite is seeking a dynamic, data-driven Sr. Digital Marketing Specialist with a strong focus on paid social to drive customer acquisition and revenue growth. Reporting to the Sr. Manager of Acquisition, this role will play a key part in planning, launching, and optimizing campaigns with a primary emphasis on Meta, TikTok and other paid social platforms. You’ll own the end-to-end execution of social campaigns, from creative ideation and testing to performance analysis and optimization, while supporting broader digital efforts across paid search and additional channels. Working cross-functionally with internal teams and agency partners, you’ll help translate insights into action, ensuring consistent messaging and uncovering new, innovative ways to scale performance and grow our brands.

This is a hybrid role, we work on site 4 days and remotely 1 day, weekly.

• Plan, execute, optimize, and report on a range of digital marketing campaigns, including paid social, paid search, and other performance media
• Own Meta advertising initiatives: brainstorm, develop, test, and monitor ads, share meaningful insights, and provide actionable insights for continuous improvement.
• Pull and analyze digital marketing data and performance metrics to identify trends, optimize ROI, and prepare detailed reports for leadership.
• Collaborate with cross-functional teams and agency partners on day-to-day activities to ensure consistency of messaging and voice across all media channels.
• Stay current on new developments and emerging technologies in the digital environment; utilize learnings to work with D2C marketing team to develop new marketing initiatives.
• Develop knowledge of competitors, industry trends, and best practices to make recommendations for continuous improvement.
• Contribute to weekly marketing initiatives and project meetings.

We're Excited If You Have

• Bachelor's degree in marketing, business, or related field preferred.
• Analytical understanding of data and methodologies used to inform decision-making that drives performance. Knowledge of Google Analytics.
• Strong understanding and passion for the digital marketing industry.
• Excellent written and verbal communication, as well as presentation and public-speaking skills.
• Ability to prioritize and manage multiple workflows or projects simultaneously and meet strict deadlines.
• Self-starter who takes ownership and is comfortable adding new ideas.
• Ability to troubleshoot team and vendor problems and suggest a course of action to correct.

Preferred Skills And Industry Experience

• 2+ years of experience in digital marketing required, with a strong focus on paid social (Meta, TikTok, etc.). Agency background is a plus.
• Familiarity with additional paid media platforms ( Google , YouTube, etc.) required.
• Computer skills, including proficiency with Microsoft Office & Teams required

About The Team

Why you'll love working here

• Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
• Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to culture and inclusion empowers us to bring our authentic selves and unique differences to work every day.
• Socially responsible. We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.

What We Value

At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We're as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily.

Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.