Creative Head

Waterstone Human Capital USA; Salt Lake City (UT); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonus

Impactful work environment

Job summary

A leading CPG brand is seeking a Creative Director to shape brand identity and strategy across various channels. The ideal candidate will have over 5 years of experience in creative leadership within high-growth food or beverage sectors and a strong portfolio demonstrating both visionary brand building and hands-on execution. This role offers a competitive salary, a performance-based bonus, and the opportunity to make a significant impact in a fast-paced entrepreneurial environment.

Qualifications

• 5+ years in creative or brand leadership roles within high-growth CPG food or beverage.
• Proven experience scaling a consumer brand from growth stage to national recognition.
• Strong portfolio demonstrating visionary brand building and hands-on creative execution.
• Expertise in packaging design, digital content, advertising, and retail merchandising.
• Deep understanding of consumer behavior, category dynamics, and brand positioning.

Responsibilities

• Lead creative strategy for packaging refreshes and new product launches.
• Own creative direction for social channels and develop content calendars.
• Concept and execute omnichannel campaigns and align with growth teams.
• Strengthen brand presence in-store through displays and merchandising.
• Build and mentor a creative team and ensure alignment with business objectives.

Skills

Brand leadership

Creative strategy

Storytelling

Social media content creation

Packaging design

Collaboration

Consumer behavior understanding

Job description

Our client is on a mission to revolutionize snacking with the power of plant-based ingredients. Their bold, crunchy, and delicious snacks are sold across the U افضل retailers and online, and they’re growing fast. They’re not just another snack brand — they’re building a new category and changing the way people think about healthy food.

They are a lean, entrepreneurial team that moves fast, thinks big, and celebrates bold ideas. Every person makes a direct impact on growth and success. If you’re passionate about CPG, love working in a high-energy environment, and want to be part of a brand that’s shaking up the snack aisle, this is your chance to join.

Role Summary

Our client is looking for a Creative Director who is both a visionary and a doer — a creative leader who can shape the next evolution of the brand while driving execution across packaging, content, campaigns, and social media.

This role owns brand identity, creative strategy, and storytelling across every touchpoint — from packaging and advertising to retail, digital, and experiential activations. The ideal candidate has helped scale a fast-growing CPG brand beyond $100M and thrives in a hands‑on, fast‑moving environment.

Key Responsibilities

Brand Leadership and Strategy

• Ensure consistency of brand voice_curve storytelling across all channels — digital, retail, experiential, and PR
• Lead creative strategy for packaging refreshes, line extensions, and new product launches
• Partner with leadership to refine and elevate the brand narrative to consumers, media, trade, and investors

Social Media and Content Creation

• Own creative direction for social channels (Instagram, TikTok, YouTube, LinkedIn)
• Develop a content calendar blending storytelling, trends, and brand campaigns
• Lead content production with designers, creators, and editors
• Track performance metrics to continuously evolve creative strategy for engagement and growth

Campaign and Advertising

• Concept and execute omnichannel campaigns — digital, paid media, and retail activations
• Collaborate with Digital and Growth teams to align creative strategy with conversion performance
• Lead creative reviews for ads, influencer content, and brand partnerships

Retail and Experiential

• Strengthen brand presence in-store through packaging, displays, and merchandising
• Lead trade show, event любов sampling activations that bring the brand to life

Team and Cross‑Functional Collaboration

• Build and mentor a small but mighty creative team as the brand scales
• Work closely with Sales, Product Development, and textual Digital to align creative with business objectives
• Ensure creative output drives measurable results in awareness, trial, and loyalty

Qualifications and Requirements

• 5+ years in creative or brand leadership roles within high‑growth CPG food or beverageProven experience scaling a consumer brand from growth stage to national recognition
• Strong portfolio demonstrating-cookie both visionary brand building and hands‑on creative execution
• Expertise in packaging design, digital content, advertising, and retail merchandising
• Comfortable moving between big‑picture brand strategy and day‑to‑day tasks
• Deep understanding of consumer behavior, category dynamics, and brand positioning in competitive markets
• Strong leadership, collaboration, and storytelling skills

What We Offer

• Competitive salary and performance‑based bonus
• Opportunity to build a category‑defining snack brand at a pivotal stage of growth
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• A fast‑paced entrepreneurial environment where your ideas and contributions make real impact

Seniority level

• Director

Employment type

• Full‑time

Job function

• Marketing, Advertising, and Strategy/Planning

Industries

• Food and Beverage Services