Creative Growth Lead (AI-Powered Content & Growth Strategist)

Magic Story; United States; On-site; USD 70,000 - 226,000; Full time

Job summary

Join a pioneering company transforming storytelling with AI as a Creative Growth Lead. You will be responsible for driving user growth through innovative content strategies, leveraging advanced AI tools, engaging with community creators, and optimizing marketing experiments. Enjoy the freedom to implement your ideas rapidly within a vibrant startup culture focused on creativity and impact.

Benefits

Competitive salary and equity

Flexible remote work options

Creative freedom and autonomy

Innovative work culture

Qualifications

• 3+ years in growth marketing or social media content creation.
• Proficiency with AI tools for content generation and automation.
• Strong analytical skills for data-driven decision making.

Responsibilities

• Create engaging short-form content for social media platforms.
• Design and execute high-impact growth experiments.
• Manage user-generated content initiatives and community engagement.

Skills

Content Creation

Growth Hacking

AI Tools Proficiency

Education

Experience in growth marketing or social media

Tools

AI Creative Tools

CapCut

n8n

Zapier

Job description

Creative Growth Lead (AI-Powered Content & Growth Strategist)

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About Magic Story:

Magic Story is revolutionizing storytelling through advanced, hyper-personalized narratives. By blending cutting-edge AI with intuitive design, we empower users to effortlessly create deeply meaningful stories from their own lives. Backed by Point72 Ventures and The House Fund, we’re looking for a Creative Growth Lead to turbocharge our user growth through addictive content and bold experiments.

Role Overview:

As our Creative Growth Lead, you will be the driving force behind Magic Story’s content-driven growth. This is a high-impact, creative hustler role for someone who can ideate like a content creator, execute like a growth hacker, and iterate like a scientist. You’ll have the autonomy to launch campaigns and the toolkit (including AI creative tools) to amplify them. If you’re equal parts content-obsessed storyteller and data-driven growth strategist, we want you on our team yesterday.

Key Responsibilities:

• Short-Form Content Creation: Produce viral-worthy short videos, memes, and interactive posts that captivate kids (and their parents) on TikTok, Instagram Reels, YouTube Shorts, and emerging platforms. You’ll storyboard, film/edit (using tools like CapCut), and publish content at a lightning pace, riding trending sounds and challenges to keep Magic Story at the top of feeds.
• AI-Boosted Creative Production: Leverage AI tools (GPT-4, Midjourney, Sora, etc.) to brainstorm ideas, generate visuals, and scale our content output. For example, use Midjourney to whip up meme graphics or ChatGPT to punch up copy – exponentially increasing our creative throughput without sacrificing quality. You’ll constantly explore new creative tech (from video filters to voiceovers) to give our content an innovative edge.
• Growth Experiments & User Acquisition: Design and execute high-velocity growth experiments across marketing channels. This could mean A/B testing different hooks in our videos, trying a surprise weekend TikTok challenge, or launching a micro-campaign on an offbeat platform. You’ll set hypotheses, move quickly to test, and double down on what works to drive app installs and user sign-ups. Rapid iteration is your norm – launch, learn, optimize, repeat.
• UGC & Community Virality: Fuel Magic Story’s user-generated content and viral loops. You’ll encourage our users to create and share their own story content (think co-creation, partnerships, affiliates, etc.), turning our community into authors. Identify and nurture relationships with influencers/creators in the kids/family space – getting Magic Story featured by popular TikTokers, Instagram parents, or YouTube creators. By blending grassroots community building with strategic influencer partnerships, you’ll amplify our reach exponentially.
• Funnel Optimization & Automation: Own the end-to-end growth funnel – from first touchpoint to loyal user. Set up automations (e.g., using n8n or Zapier) to streamline content distribution and welcome new users (such as automated welcome email sequences or in-app tips for new sign-ups). Monitor analytics daily: track CTRs, conversion rates, CAC, retention cohorts – and proactively tweak campaigns or landing pages to hit our KPIs. You’ll run growth like a scientist, using data to squeeze out every ounce of improvement and ensure our viral content translates into sustainable user growth.

What We’re Looking For (Qualifications & Traits):

• Content Maverick: You eat, sleep, breathe social content. You’re that person who knows every TikTok trend, viral meme, and emerging platform before others do. Your idea of fun is crafting a TikTok at 2am because inspiration struck. (Bonus if you have a portfolio or TikTok/IG account of your own viral hits!)
• Growth Hacker Mentality: You pair creativity with an analytical mindset. Terms like A/B testing, cohort analysis, CAC/LTV don’t scare you – they guide you. You love setting ambitious growth goals and experimenting relentlessly to beat them. Data is your feedback loop, and you pivot fast when the numbers speak.
• AI-Savvy Creator: You’re not afraid to collaborate with AI. Whether it’s prompting ChatGPT to brainstorm 50 caption ideas, using Midjourney to prototype a comic panel, or automating a tedious task with a quick script, you embrace AI and new tools to 10x your output. Tech fluency and curiosity are a must.
• Autonomous Doer & Leader: This role comes with huge creative freedom – you should thrive with that. We need someone who takes ownership and runs with it. You’re proactive and self-directed: you spot opportunities, craft a plan, and execute. You’ll have support, but you won’t wait around for instructions.
• High-Energy & Collaborative: You bring infectious enthusiasm. Startup life is chaotic, but you love the adrenaline. You can rally cross-functional teammates around a crazy idea and turn it into reality. You’re as comfortable hopping on camera for a quick skit as you are presenting growth results to the team. Positive vibes and team spirit are in your DNA.
• Experience: 3+ years in growth marketing, social media content, or related roles where you drove user growth for a B2C digital product (bonus points if it’s a UGC or mobile app). Demonstrated success in building an audience or scaling a community through content. Strong writing skills and an eye for design/visual storytelling. Prior experience with influencer outreach or community management is a plus.

Why Magic Story?

• Make an Impact: Your content and growth ideas won’t get bogged down in corporate red tape. You’ll implement them in days, see results in real-time, and impact the growth trajectory of a startup bringing joy and creativity to kids worldwide.
• Creative Playground: We live at the intersection of entertainment and technology. It’s a sandbox for your wildest marketing ideas – whether it’s an AR-powered story filter challenge or a meme contest, we’ll cheer you on to try it.
• Fast-Paced, Fun Culture: We move fast, learn fast, and we don’t fear failure. You’ll join a small, passionate team that values innovation, welcomes bold experiments, and celebrates quirky creativity. We’re building something magical – and we have fun doing it.
• Perks: Competitive salary + equity upside, flexible remote work options, unlimited imagination (we literally have an AI story genie in our app!), and the chance to become a founding team member of a potential industry game-changer.

Ready to Create Magic? If you’re excited by the idea of blending TikTok genius, growth hacking chops, and AI superpowers to build the next big thing in storytelling, we want to hear from you! Apply now and let’s spark the next wave of Magic Story creators together.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Media

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