CREATIVE GROWTH & LAUNCH LEAD

Human Interest Group Inc.; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Hi. Human Interest is an early-stage social tech startup launching in New York in January 2027. You’ll own the creative growth strategy, leading campaigns from concept to execution, and partner with a core team to turn anticipation into memberships and real-world experiences.

This equity-first role offers a paid trial sprint and a path to significant impact as the company expands beyond New York, with a focus on authentic creator relationships and fast-paced experimentation.

Qualifications

• Launched app, brand, campaign, or community with measurable results.
• Excellent creative instincts and understanding of internet culture and social behavior.
• Able to grow an audience and convert attention into action.
• Proactive with ownership from concept to execution.
• Commercially minded, resourceful, organized, and able to move quickly with imperfect information.

Responsibilities

• Lead the creative growth strategy and campaigns for the New York launch.
• Shape promotion of host activations, in-person experiences, and awareness campaigns.
• Drive engagement, membership growth, and community momentum.
• Identify and collaborate with creators and cultural connectors.
• Support growth, attribution, conversion and retention analyses.
• Oversee product onboarding experiences and paywall moments.

Skills

Product launch

Creative instincts

Audience growth

Ownership

Commercial mindset

ASO awareness

Job description

Hi. Human Interest | Early-Stage Social Tech Startup

Location: Remote, US Eastern Time working hours required

Start: ASAP | New York launch: January 2027

Big ideas. Sharp instincts. Relentless execution.

About Hi. Human Interest

Hi. Human Interest | Early-Stage Social Tech Startup

Location: Remote, US Eastern Time working hours required

Start: ASAP | New York launch: January 2027

Big ideas. Sharp instincts. Relentless execution.

Every era of technology makes one big promise. Ours promised unlimited connection and delivered a decade of swiping, scrolling, and staying home.

We're building the correction.

Hi. Human Interest is an early-stage social tech startup building a paid, verified membership platform designed to bring people together through shared interests, vibrant communities and real-world experiences. We believe technology should make it easier to find your people, discover what's happening around you, and actually connect beyond a screen.

Our ambition is to change how people meet and build meaningful connections in cities around the world.

The app is built and currently in internal beta on iOS and Android. We're preparing to launch our first city, New York, in January 2027, with founding community partners already coming on board.

We're at the stage where the right people can make an enormous difference to what this company becomes.

The opportunity

We're looking for someone who knows how to launch a consumer app, understands what makes people connect, and has the creative instincts to make something new impossible to ignore.

You’ll work directly with the founder and a small core team to shape how Hi. enters the world. From the first campaigns and creator collaborations to the social content and community moments that get New Yorkers talking, you’ll have genuine ownership of the creative launch.

This is an opportunity to get in early, bring your own vision, experiment, move quickly and see the direct impact of your work. As Hi. grows beyond New York, there's room for the right person to grow with it.

We want someone with ideas, taste, initiative and commercial instinct. Someone who sees an opportunity and knows what to do with it. Someone who can take an idea from a conversation to a live campaign without waiting to be told what happens next.

Your mission: Build anticipation for our New York launch, turn attention into members, and create the campaigns, content and cultural momentum that establish Hi. as a new way to connect.

What you’ll own

You’ll lead the creative growth strategy and campaigns behind our New York launch, working closely with our existing community team on founding host activations and in-person experiences. You’ll shape how we promote these moments and turn them into awareness, engagement and membership growth, while the community team manages host relationships and on-the-ground coordination.

• Consumer app launches. Density before breadth, supply before demand, and solving the cold-start problem.
• Creative growth & marketing. Positioning, original campaigns, partnerships, referrals, waitlists, lifecycle email, launch calendars, and a ninety-day demand plan.
• Social content. Instagram, TikTok, hooks, formats, storytelling, content production, cadence, and analytics. You know what makes content work.
• Community growth & activation. Building anticipation, activating founding members, and creating experiences that bring people together.
• Creators and cultural connectors. Knowing who’s shaping the conversation, building relationships with the right people, and getting them involved.
• Growth & performance. Support acquisition, attribution, conversion and retention. Knowing what's working, what isn't, and where to focus next.
• Product experience. Understanding onboarding, conversion friction, paywalls, and the moments that make someone join, stay, and invite a friend.
• The modern toolkit. AI, creative tools, scheduling platforms, analytics, and whatever helps you move faster and make better work.

What you need to bring

• You’ve launched something people actually showed up for, whether that’s an app, brand, campaign, community, or cultural moment, and can show us what you personally made happen.
• You have excellent creative instincts and understand internet culture, social behavior, and what makes people pay attention.
• You know how to grow an audience and turn attention into action.
• You’re proactive, take ownership from concept to execution, and know how to turn ideas into results.
• You’re commercially minded, resourceful, organized, and comfortable moving quickly with imperfect information.

Desirable

• Direct experience launching or growing a consumer social app, dating platform, marketplace, or membership business.
• A strong portfolio of social campaigns, creative launches, or content that drove measurable growth.
• Relationships with creators, community organizers, artists, or cultural connectors.
• App Store Optimization (ASO) experience.

We don't expect you to know everything. We care about what you're brilliant at, what you're excited to learn, and what you can make happen.

The deal

This is an equity-first role, offering a modest cash base alongside significant early-team equity and a genuine stake in the company you're helping build.

It's right for someone who wants to get involved early, make a meaningful impact and share in what the company becomes, and who is in a position to prioritize long-term upside over salary right now.

We'll start with a paid trial sprint with clearly agreed deliverables, so both sides can work together before committing to the full role.

We'll share exact compensation and equity details in the first conversation.