- Edit branded, campaign, and social-first content from assembly through final delivery.
- Own decisions around story structure, pacing, rhythm, shot selection, transitions, music, and visual flow.
- Take end-to-end creative ownership of select projects, from initial concept and creative development through production, post-production, and final delivery.
- Adapt the original storyboard and creative direction when actual production footage requires a different approach.
- Proactively identify creative opportunities and weaknesses, proposing and executing solutions rather than relying solely on prescribed edit directions.
- Balance internal creative vision and objectives with client feedback and needs to ensure every project is delivered at the highest creative standard and to client satisfaction.
Creative Problem-Solving
- Identify missing coverage, weak transitions, continuity issues, pacing problems, and other gaps in production footage.
- Develop solutions through restructuring, alternative footage, reframing, graphics, motion, VFX, sound design, and AI-generated content.
- Determine when production gaps can be solved creatively in post versus requiring pickups or additional assets.
- Use post-production to elevate the final content beyond a straightforward execution of the storyboard.
- Protect creative vision and storytelling while responding to client feedback in ways that address their concerns and satisfies their internal requirements.
AI-Driven Post Production
- Hands-on proficiency with generative AI tools for image and video creation is required.
- Use AI to generate or enhance visual elements, extend shots, create transitions, fill production gaps, develop supplemental footage, and support creative experimentation.
- Integrate AI-generated assets naturally with live-action footage and traditional post-production workflows.
- Understand prompting, image-to-video, video-to-video, generative fill/extension, and AI-assisted post workflows.
- Continuously test emerging AI tools and introduce relevant techniques into the team’s post-production workflow.
Social & Visual Trends
- Stay current with evolving trends across TikTok, Instagram, YouTube, and emerging platforms.
- Understand contemporary hooks, pacing, transitions, typography, sound, visual language, and storytelling structures.
- Ensure content feels current and platform-native while maintaining premium brand standards.
Post-Production Coordination and Collaboration
- Collaborate with Directors, Producers, Creative Directors, VFX artists, colorists, motion designers, and sound teams.Manage multiple edits, versions, aspect ratios, and deliverables.
- Maintain organized and professional post-production workflows.
- Participate in creative reviews and clearly communicate the rationale behind editorial decisions.
- Proactively work with production and creative teams to find thoughtful, creative and efficient solutions to client feedback or changes during post production edit cycle.
Qualifications
- 4+ years of professional editing experience in advertising, branded content, social, fashion, beauty, or related fields.
- Strong portfolio/reel required.
- Demonstrated portfolio examples using generative AI in professional creative work are required.
- Expert proficiency in Adobe Premiere Pro.
- Strong working knowledge of After Effects, Da Vinci Resolve and broader post-production workflows.
- Hands-on experience with current AI image/video generation and AI-assisted editing workflows.
- Exceptional understanding of pacing, rhythm, music, storytelling, and visual composition.
- Strong knowledge of current social media trends and platform-specific creative styles.
- Strong creative judgment and ability to independently identify and solve visual problems.
- Ability to work efficiently across multiple projects and tight production timelines.
What Defines This Role
This is not an execution-only editing position.
The Creative Editor is expected to take creative ownership in post-production, understanding the original vision, assessing what was actually captured, identifying what is missing, and using editing, AI, and creative problem-solving to bridge the gap and deliver the strongest possible final content.
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