Creative Director, Design — Brand & GTM Vision

Meta; Menlo Park (CA); On-site; USD 180,000 - 260,000; Full time

Job summary

Meta seeks a Creative Director, Design to lead brand expression and GTM creative for Reality Labs. You will partner with product, design, engineering, and content teams to ship high-quality digital retail experiences for hardware products while integrating generative AI to boost innovation and efficiency.

You will set visual standards, manage multi-market creative directions, and ensure accessible, conversion-focused design across platforms.

Qualifications

• 10+ years in creative direction and visual design with strong brand systems.
• Experience leading cross-functional teams including product, design, eng, and marketing.
• Ability to use AI tools to generate concepts and scale assets.
• Proven success shipping ecommerce/consumer product experiences at scale.

Responsibilities

• Define GTM creative strategy with consistent brand expression.
• Lead design direction across photo, video, and 3D production.
• Collaborate with product and engineering to improve brand experiences.
• Establish scalable product storytelling systems for imagery and motion.

Skills

Creative direction

Cross-functional leadership

AI tooling

E-commerce experience

Design systems

Brand design

Photo/Art direction

Production workflows

Global market mgmt

Multidisciplinary teams

Job description

Meta seeks a Creative Director, Design to lead brand expression and GTM creative for Reality Labs. You will partner with product, design, engineering, and content teams to ship high-quality digital retail experiences for hardware products while integrating generative AI to boost innovation and efficiency.

You will set visual standards, manage multi-market creative directions, and ensure accessible, conversion-focused design across platforms.