Creative Director, Branding

Purple, Rock, Scissors, LLC.; Orlando (FL); On-site; USD 100,000 - 130,000; Full time

Job summary

A creative agency is seeking a Senior Creative Director to lead the development of brand identity systems across various touchpoints including digital and experiential. The role demands a hands-on leader with over 10 years of experience in creative environments, proven leadership skills, and a strong portfolio showcasing brand systems. Candidates should be fluent in modern creative tools such as Figma and must demonstrate the ability to integrate AI into creative workflows. This position provides the opportunity to mentor designers and shape the agency's creative vision.

Qualifications

• Proven leadership in brand identity development.
• Portfolio demonstrating end-to-end brand systems.
• Track record mentoring creative teams.

Responsibilities

• Define and evolve brand ecosystems from concept to launch.
• Create scalable visual frameworks across all touchpoints.
• Integrate AI tools into creative workflows.
• Present creative direction confidently to stakeholders.

Skills

Creative leadership

Brand identity development

Design execution

Fluency in modern design tools

Education

10+ years professional creative experience

Tools

Figma

Collaborative design systems

Job description

Purple, Rock, Scissors is seeking a Senior Creative Director to shape and lead brand identity systems across digital, physical, and experiential touchpoints. This role is for a hands‑on creative leader, someone who pairs rigorous strategic thinking with exceptional design execution.

You will define and evolve brand ecosystems from concept to launch, guiding work across identity systems, packaging, environments, social campaigns, and digital product brands. Working in close partnership with strategy, engineering, and client teams, you’ll translate ideas into cohesive, scalable experiences that resonate in the real world.

As a key creative force at PRPL, you will operate at the intersection of storytelling, technology, and design craft. You’ll mentor and inspire designers while actively contributing to the work, setting a high bar for creative excellence and originality.

The ideal candidate is energized by complexity, fluent in modern creative tools—including AI‑assisted workflows—and deeply understands how brands grow, adapt, and perform across systems. You bring clarity to ambiguity and create work that is intentional, forward‑looking, and meaningfully connected to business and culture.

What You’ll Lead

Brand Systems & Identity

• Develop and direct brand identity systems from strategy to final execution
• Create scalable visual frameworks across digital, print, environmental, and experiential touchpoints
• Translate positioning and messaging into compelling visual language
• Ensure consistency across multi‑platform brand ecosystems

Hands‑On Creative Execution

• Own design end‑to‑end, from concept to final production‑ready files and handoff
• Create identity, typography, iconography, packaging, and presentation assets
• Guide UI visual systems in partnership with product and UX teams
• Support environmental and experiential brand design
• Collaborate with strategists to align creative with business objectives
• Participate in discovery, workshops, and stakeholder presentations
• Shape creative narratives and visual storytelling

Photography & Video Direction

• Define visual direction for brand photography and motion
• Guide production teams to maintain brand integrity

AI‑Enabled Creative Leadership

• Integrate AI tools into creative workflows responsibly and effectively
• Explore emerging creative technologies to improve speed and quality
• Establish best practices for hybrid human/AI design processes
• Maintain a high bar for craft and conceptual thinking
• Lead critiques and feedback loops that improve the work, not just approve it
• Coach designers through concepting, refinement, and production‑quality execution
• Partner with project management to allocate creative resources
• Participate in hiring and creative team development

Client & Business Collaboration

• Present creative direction confidently to stakeholders
• Translate complex client needs into executable creative frameworks
• Support pitch and new business efforts

Tools & Technical Requirements

Must demonstrate fluency in:

• Figma (required)
• Weavy or collaborative design systems

Working knowledge of:

• Brand guidelines systems
• Typography systems
• Environmental graphics
• Social media visual systems

Role Requirements

• 10+ years professional creative experience
• Proven leadership in brand identity development
• Portfolio demonstrating end‑to‑end brand systems
• Track record mentoring creative teams

Application Requirements

• Portfolio link required. Applications without a portfolio will not be considered.
• Experiential or environmental branding
• Website and app UI design experience, including collaboration with UX teams

Consent to SMS and Phone Call Communications

By submitting your application, you acknowledge and consent to Purple, Rock, Scissors (PRPL) collecting and using your email address and phone number for recruitment communication purposes. This includes receiving automated calls and text messages related to your job application and potential employment opportunities.

Message and data rates may apply & frequency of messages varies. No mobile opt‑in will be shared or sold with third parties for marketing purposes. Consent is not a condition of employment. You are welcome to email us your resume or portfolio directly at [e-mail]. For more information on how we collect, use, and protect your data, please review our . If you need assistance, you can reply to a text message with HELP. If you no longer wish to receive text messages, you may Opt Out at any time by replying with STOP.

Join the PRPL Family: Where Creativity Knows No Boundaries!

At Purple, Rock, Scissors (PRPL), we’re all about great ideas, amazing talent, and building a culture where everyone can shine. We don’t care about your race, color, religion, marital status, age, national origin, or whether you prefer pizza or tacos. We care about what you bring to the table. Need assistance or an accommodation due to a disability? No worries! Just give us a shout by emailing [e-mail] and we’ll make sure you’ve got what you need.