Creative Director, Brand Storytelling — Remote Lead Films

confidential; United States; Hybrid; USD 209,000 - 233,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

Roku is seeking a Creative Director/Filmmaker for Brand Storytelling to lead the conception, development, and production of high‑impact brand films. You will guide creative vision from pitch through post‑production, blending live‑action, animation, and AI‑assisted approaches to deliver emotionally resonant work that strengthens Roku’s cultural relevance across campaigns and markets.

You will collaborate across teams, mentor multidisciplinary crews, and drive standards for originality, quality,

Qualifications

• 10+ years of experience as a video creative director, filmmaker, director, or equivalent creative leader.
• Strong portfolio demonstrating excellence in commercial filmmaking and visual storytelling.
• Ability to develop an idea from brief into a clear concept and carry through pre- to post-production.
• Exceptional visual storytelling skills across composition, camera, performance, pacing, sound, and editorial rhythm.
• Experience creating comedy-driven work with strong premise and emotional payoff.
• Experience leading multidisciplinary teams of producers, editors, animators, designers, writers, and production partners.
• Ability to give clear, actionable feedback and inspire excellent work.
• Comfort working in an AI-assisted production environment with agentic workflows.
• Strong communication and presentation skills; ability to simplify complex creative choices.
• Portfolio or reel showcasing commercial, visual storytelling, comedy, and animation work.
• Bachelor’s and/or master’s degree in film, communications, design, or related field.

Responsibilities

• Lead end-to-end creative development of Roku Creative Studio brand commercials, video idents, experience videos, and related brand storytelling—from brief to final delivery.
• Define the creative point of view for each project, establishing story, tone, visual language, and craft standards.
• Write, develop, or collaborate on scripts, treatments, storyboards, beat sheets, and production plans.
• Direct the creative process across live-action, animation, visual effects, motion, and AI-assisted video approaches.
• Lead an in-house production model using AI-assisted workflows, maintaining originality and brand integrity.
• Collaborate with Brand Strategy, Copy, Marketing, Product, Devices, Advertising, and other partners to translate business objectives into stories.
• Present concepts to senior stakeholders, building alignment while protecting the work’s strength.
• Champion a culture of experimentation and creative excellence within the team.
• Build and maintain relationships with external partners for specialized support when needed.
• Establish and evolve Roku brand storytelling across campaigns, products, experiences, and markets.

Skills

Creative leadership

Brand storytelling

Video direction

Script development

Collaborative

Education

Bachelor’s or Master’s in film/communications/design

Tools

AI tools

Job description

Roku is seeking a Creative Director/Filmmaker for Brand Storytelling to lead the conception, development, and production of high‑impact brand films. You will guide creative vision from pitch through post‑production, blending live‑action, animation, and AI‑assisted approaches to deliver emotionally resonant work that strengthens Roku’s cultural relevance across campaigns and markets.

You will collaborate across teams, mentor multidisciplinary crews, and drive standards for originality, quality,