Creative Director — Brand & Omni‑Channel Innovation

Soma; Fort Myers (FL); On-site; USD 110,000 - 170,000; Full time

Job summary

KnitWell Group, including Soma, is seeking a Senior Creative Leader to drive high‑performing creative teams across omni‑channel campaigns in Fort Myers, FL. You will translate brand strategy into cohesive asset ecosystems and ensure brand DNA stays elevated across digital, retail, social, and email touchpoints.

You will shape seasonal concepts, mentor talent, and partner with Brand Marketing, Merchandising, and Digital to deliver compelling, on‑brand storytelling at scale.

Qualifications

• Bachelor’s degree required, preferably in Fine Arts, Graphic Design, Marketing, or related field.
• 8+ years of creative leadership experience, preferably within fashion, lifestyle, retail, or consumer brands
• Proven experience leading and developing creative teams supporting omni‑channel marketing and content needs
• Demonstrated success managing large‑scale brand creative execution across multiple customer touchpoints
• Strong understanding of fashion, retail, digital, e‑commerce, social, and content best practices
• Experience translating brand strategy into cohesive creative execution
• Exceptional visual judgment with a strong understanding of design principles, typography, photography, storytelling, and brand identity
• Experience partnering with cross‑functional teams in a fast‑paced, high‑volume environment
• Strong organizational skills with the ability to manage multiple priorities and complex projects.
• Excellent communication, presentation, and leadership skills
• Proficiency with MAC systems and Adobe Creative Suite
• Demonstrated ability to solve complex creative challenges and drive results through collaboration and innovation
• #LI-CS4

Responsibilities

• Leads, mentors, and develops a talented creative team responsible for executing seasonal and ongoing brand initiatives across all omni-channel touchpoints.
• Supports the growing content demands of a large-scale omni-channel business.
• Provides clear direction, prioritization, feedback, and career development opportunities to maximize team performance and individual growth.
• Builds team capabilities by identifying opportunities for process improvements, skill development, and more efficient ways of working.
• Attracts, develops, and retains top creative talent.
• Owns the creative workflow and execution process across all customer‑facing channels as well as the post‑production creative process, ensuring seasonal assets are strategically leveraged and translated into channel‑specific executions while maintaining a consistent brand point of view.
• Partners with channel leaders to understand business needs and develop asset strategies that maximize seasonal content.
• Establishes clear creative standards and guidelines to ensure brand DNA, visual identity, storytelling, and customer experience are consistently represented across all channels.
• Ensures creative solutions balance brand elevation, customer relevance, and business objectives.
• Owns the post‑production creative process, ensuring seasonal assets are strategically leveraged and translated into channel‑specific executions while maintaining a consistent brand point of view.
• Reviews and provides creative direction on all major brand executions, ensuring quality, consistency, and alignment with strategic goals.
• Ensures creative assets are effectively adapted and optimized for digital, retail, social, email, e‑commerce, and other customer touchpoints.
• Collaborates with project management teams to establish timelines, prioritize resources, and ensure quality delivery in alignment with business needs.
• Partners with senior creative leadership to contribute to seasonal creative concepts, campaign ideation, and overarching brand storytelling.
• Advocates for suitable creative development timelines necessary to deliver high‑quality, impactful work.
• Works in conjunction with senior creative leadership to develop seasonal creative concepts, campaign ideation, and comprehensive brand storytelling.
• Works alongside Brand Marketing, Merchandising, Digital, Retail, and other stakeholders to translate business priorities into innovative creative solutions.

Skills

Creative leadership

Brand strategy

Omni-channel

Cross-functional

Adobe Creative Suite

Mac proficiency

Typography design

Storytelling

Project management

Education

Bachelor's degree

Tools

MAC systems

Adobe Creative Suite

Job description

KnitWell Group, including Soma, is seeking a Senior Creative Leader to drive high‑performing creative teams across omni‑channel campaigns in Fort Myers, FL. You will translate brand strategy into cohesive asset ecosystems and ensure brand DNA stays elevated across digital, retail, social, and email touchpoints.

You will shape seasonal concepts, mentor talent, and partner with Brand Marketing, Merchandising, and Digital to deliver compelling, on‑brand storytelling at scale.