Manager, Marketing (Soma)

Soma; Fort Myers (FL); On-site; USD 70,000 - 110,000; Full time

Job summary

Soma in Fort Myers is seeking a Marketing Manager to drive seasonal promotions and support cross-functional initiatives across merchandising, design, store operations, and analytics. You will partner with brand teams to optimize campaigns and enhance the customer experience across channels.

The role emphasizes collaboration with customer research, analytics, and loyalty programs to reduce churn, grow loyalty, and deliver measurable business impact.

Qualifications

• Bachelor’s degree in business, marketing or related field; MBA preferred.
• 5+ years’ marketing experience with high-service brands.
• Strong data interpretation and ability to translate insights into actions.
• Excellent organizational and communication skills.

Responsibilities

• Support seasonal promotional strategies across channels.
• Develop plans to optimize the brand’s seasonal promotions.
• Create and manage omni-channel briefs and campaigns.
• Collaborate with marketing analytics to measure effectiveness.
• Support loyalty programs and customer lifecycle initiatives.

Skills

Marketing strategy

Cross-functional collaboration

Project management

Data analysis

Communication skills

Education

Bachelor’s Degree in Business/Marketing

MBA preferred

Job description

About usInspired by our customers who appreciate fashion as much as function, Soma is an intimate apparel brand that embraces a passion for comfort and confidence by offering beautiful, innovative solutions. At Soma, every day is a chance to make women feel more empowered. Join the movement. Bring your talents and discover opportunities, support, and growth.POSITION OBJECTIVE:In partnership with Director of Marketing, this position is responsible for driving and supporting seasonal promotional strategies. This role is highly collaborative and cross-functional, with dependencies on other members of the marketing team, as well as merchandising, design, store operations/communications, data analytics and customer service. This position will have Omni channel responsibilities, if applicable, as well as support marketing strategy performance against operating plans to achieve financial business objectives and practices.FUNCTIONAL RESPONSIBILITIES:In partnership with Marketing leadership, works to support all marketing strategies, short term and long term.In partnership with cross functional teams, develops a plan to continually optimize and enhance the brand’s seasonal promotional programs.Creates and manages Omni briefs to support marketing strategies.Functions as the customer filter for marketing communications.Partners with Customer Research dept. and deliver insights to help develop marketing strategies.Provides input on annual and seasonal merchandise strategies; assesses strategies and articulates the consumer benefits they provide.Supports marketing strategies to retain and grow customers.Supports new marketing campaigns and programs that reinforce our value proposition across the customer life cycle to reduce customer churn, increase loyalty and improve the customer experience.Works closely with brand partners to develop a deep understanding of our customer and apply them to marketing tactics.Builds collaborative working relationships with cross functional teams to facilitate support of marketing strategy.Partner with Marketing Analytics team to analyze strategy effectiveness and share the insights and analysis with business partners.Supports promotional testing across all customer touch points to continuously improve customer growth, retention and lifetime value.Creates hindsight materials to inform cross functional teams during seasonal planningWorks closely with Financial partners to ensure spend is within monthly and annual budget.May manage the Loyalty program including but not limited to; Manage and optimize the loyalty and retention plan for the brand ensuring financial objectives are achieved.QUALIFICATIONS:Bachelor’s Degree in Business, Marketing or related field required; MBA preferred5+ years’ related marketing experience with high service brandsDemonstrated ability to interpret customer data and research into insights that lead to business actionsStrong project management skills demonstrated by developing, leading, and delivering complex, multi-channel projectsExcellent organizational skills with attention to detail and accuracy of dataExcellent communication skills, verbal, and written, ability to make complex analytics and business challenges into simple stories.This position may be found in multiple brands. Some duties may vary from brand to brand.#LI-SKLocation:Corporate FAS Retail Services - Fort Myers, FL 33928Position Type:Regular/Full timeEqual Employment OpportunityThe Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact [e-mail]. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.