Creative Director, Brand Innovation Lab

Amazon; New York (NY); On-site; USD 127,000 - 211,000; Full time

Job summary

Join Amazon as a Creative Director in the Brand Innovation Lab, where you'll lead innovative campaigns for global brands. With responsibilities spanning from project management to creative strategy, you'll collaborate with cross-functional teams and engage in developing unique advertising solutions. Bring your 8+ years of experience and Bachelor's degree to arguably one of the most dynamic advertising environments.

Qualifications

• 8+ years of experience in creative strategy and execution.
• Proven ability to lead cross-functional teams.
• Strong understanding of multi-channel marketing.

Responsibilities

• Lead campaigns from creative brief to launch.
• Direct creative disciplines and provide feedback.
• Mentor and inspire team members.

Skills

Creative Strategy

Campaign Management

Team Leadership

Copywriting

Project Management

Education

Bachelor's degree

Tools

InDesign

Photoshop

Illustrator

Keynote

Job description

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Description

As a Creative Director in the Brand Innovation Labs team, you will be leading one-of-a-kind campaigns for a wide range of global brands from creative brief to launch. You'll work with a team of art directors, copywriters, designers, strategists, solutions managers, and content producers to create innovative work by coming up with campaign ideas using the Amazon canvas (i.e. Alexa, Twitch, IMDb, Prime Video). You'll lead projects and own client relationships, focusing on creating work that benefits the end customer while pushing the creative envelope.

Description

As a Creative Director in the Brand Innovation Labs team, you will be leading one-of-a-kind campaigns for a wide range of global brands from creative brief to launch. You'll work with a team of art directors, copywriters, designers, strategists, solutions managers, and content producers to create innovative work by coming up with campaign ideas using the Amazon canvas (i.e. Alexa, Twitch, IMDb, Prime Video). You'll lead projects and own client relationships, focusing on creating work that benefits the end customer while pushing the creative envelope.

In this role, you will craft high-level creative ideas that solve business needs for Travel brands. You will investigate Amazon/3P data to generate insights based on observed customer behavior. And, through a deep understanding of Amazon’s suite of tools and services, recommend campaign frameworks that balance advertiser goals with customers’ expectations. You will think across Amazon platforms and beyond, manage complex projects, and create tailored content across channels driving the marketing objectives of advertisers. You will effectively communicate with key stakeholders and external media and creative agencies. You will work with senior leadership to create processes and establish best practices that drive operational and creative excellence. And you will mentor creatives and foster the team culture of collaboration and inspiration.

Key job responsibilities

• Independently direct campaigns and collaborate with internal teams, clients, and external agency partners
• Direct creative disciplines outside your area of functional expertise and provide feedback in all stages of the creative development process
• Partner with and/or lead art directors, copywriters, designers, program managers, developers, and content producers to create customer-focused solutions that deliver on advertiser objectives
• Deliver high-quality copy for campaigns across different Amazon touch-points
• Provide in-depth understanding of copywriting for all formats—digital, print, out-of-home, video and audio scripts, and more
• Concept, pitch, design, and execute innovative ad campaigns and experiences for global brands, from developing the creative brief to launching the campaign
• Work with strategists to define the creative strategy for multiple advertisers
• Synthesize strategic research and/or data to develop campaign ideas
• Lead the creation of presentations; present ideas and concepts to clients, agencies, and internally
• Make creative trade-off decisions between teams, clients, and end-customer needs
• Measure and evaluate current processes within the department and improve them through documentation
• Mentor and inspire other creatives
  
  

A day in the life

• Review video edits for a travel brand’s sponsorship of a new Prime Video series
• Partner with the Alexa team to create a campaign for a cruise brand
• Create an AR experience to highlight new experiences at a theme park
• Review and improve campaign ideas, scripts, and presentation decks
• Work through creative messaging feedback with Legal and PR
• Present campaign pitches to brand clients and their media/creative agencies
• Write documentation to improve creative processes
  
  

About The Team

Brand Innovation Lab (BIL) is an award-winning advertising team that conceptualizes and executes bespoke advertising experiences for brands who invest in media with Amazon Ads, scaling successful campaign elements as new products or features in existing products. Our global team of storytellers and innovators includes creatives, strategists, design technologists, engineers, producers and more, collaborating to create customer-obsessed solutions across the Amazon canvas (Alexa, Twitch, Prime Video, Fire TV, etc.) that are customized to our advertisers' goals.

Basic Qualifications

• 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
• Bachelor's degree
  
  

Preferred Qualifications

• Knowledge of InDesign, Photoshop, Illustrator, Keynote
• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience leading creative development of innovative creative from concept to delivery
• Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
• Experience presenting creative concepts effectively to senior executives
• Experience managing multiple projects and meeting aggressive deadlines
  
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.


Company - Amazon Advertising LLC

Job ID: A2995879

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Art/Creative and Design

• Industries

  Software Development

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