Senior Director, Brand & Communications Strategy

Lensa; New York (NY); Hybrid; USD 145,000 - 170,000; Full time

Job summary

Une entreprise de conseil dynamique recherche un Directeur Senior pour la stratégie de marque et de communication. Ce rôle clé influencera la croissance de nouveaux clients et développera des stratégies basées sur des données pour des leaders commerciaux. Des compétences solides en communication et en analyse des données sont essentielles, avec la possibilité de croissance professionnelle dans un environnement innovant.

Benefits

Opportunités de croissance professionnelle

Environnement collaboratif et créatif

Culture de travail flexible

Package de compensation compétitif

Qualifications

• 7-12 ans d'expérience en stratégie de marque et direction d'équipes.
• Expertise PR/Brand Strategy avec des outils de recherche innovants.
• Compétences solides en data et méthodes de recherche qualitatives et quantitatives.

Responsibilities

• Développer des insights stratégiques et des stratégies de communication client.
• Collaborer avec l'équipe pour créer des stratégies basées sur des données.
• Conseiller des clients en intégrant insights et stratégies créatives.

Skills

Brand Strategy

Data Analysis

Client Communication

Market Trends

Sentiment Analysis

Job description

Senior Director, Brand & Communications Strategy

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Lensa is the leading career site for job seekers at every stage of their career. Our client, Storyful, is seeking professionals in New York, NY. Apply via Lensa today!

Job Description

Senior Director, Brand & Communications Strategy (External)

Location: New York City

Hybrid: in office three days/week

About Storyful

Storyful, a News Corp company, is a global leader in social media news and intelligence reporting. We harness data from across the digital and social media landscape to provide trusted, cross-platform content and context in a complex online information environment.

Storyful Intelligence

We help partners understand the attitudes, behaviors, and emotions shaping the world. Our mission is to provide intelligence-driven marketing and communications strategy to business leaders by delving into the nuances of social and digital media intelligence.

Role Overview

You will be at the forefront of Storyful’s strategy expansion, blending deep expertise in data and insights with strategic brand communications experience. This role will be pivotal in supporting our new client growth efforts by directly influencing how we deliver data-driven strategies and building our reputation as a strategic partner to brands.

You will use your deep expertise in brands and communications strategies and research modalities to revolutionize Storyful’s foundational Intelligence offering into a holistic brand strategy, shaping client branding, messaging, and media presence.

Key Responsibilities

• Drive new client growth by developing strategic insights and persuasive client communications strategies.
• Collaborate with the Storyful Intelligence team to create and implement data-driven communications strategies, including positioning, messaging, risk mitigation, and thought leadership.
• Serve as a trusted advisor to existing clients and prospects, combining insights with creative brand strategy to drive success.
• Deliver innovative strategy presentations, leveraging experience in corporate and technology sectors for audience analysis, competitor research, sentiment tracking, and market trend forecasting.
• Provide insights into digital and earned media trends and brand reputation to help clients increase visibility and strengthen their market position through data-informed strategies.

Qualifications

• 7-12 years of experience leading brand strategy and research teams from top-tier communications agencies or consulting firms, with extensive experience in driving new business and organic growth recommendations.
• Proven PR/Brand Strategy expertise using innovative research tools for data-driven insights, audience journeys, positioning, and media planning.
• Strong data and analytical skills in qualitative and quantitative research methodologies, including market trends, sentiment analysis, and consumer insights.
• Extensive experience in business development, helping shape pitches and strategies to acquire new clients, with the ability to influence brand decision-making through data insights.
• Authority in social and earned media platform behavior, including how to measure brand reputation and leverage media channels to enhance visibility.

Why Join Storyful?

• Impactful role in a growing consultancy, shaping global brand strategies and delivering innovative, data-driven brand solutions.
• Collaborative, creative environment with a dynamic, cross-functional team of experts.
• Strategic influence on the direction of Storyful Intelligence and client success.
• Opportunities for professional growth and leadership in a fast-paced environment.
• Competitive compensation package, including salary, performance incentives, benefits, and flexible work culture.

Job Category: Storyful - Operations

Pay Range: $145,000 plus bonus - $170,000 plus bonus

We recognize that attracting top talent is key to our success. Our compensation offers are flexible and tailored based on experience, skills, and other relevant factors. We also offer a comprehensive benefits package supporting health, retirement, emotional wellbeing, and more.

Storyful is the world’s social media intelligence agency, founded by Irish journalists and acquired by News Corp in 2013. We lead in social media contextualization and verification, helping partners understand the attitudes, behaviors, and emotions behind social conversations to inform reporting and decision-making.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• IT Services and IT Consulting