Creative Director, Brand & Digital Experience

Content Creators; Carlsbad (CA); Hybrid; USD 150,000 - 190,000; Full time

Job summary

VERSANT Media seeks a Creative Director to lead designers, videographers, and storytellers across campaigns, product launches, and events. You will shape the Full Swing brand across digital, print, and experiential formats.

You will collaborate with product and engineering teams to align visuals with strategy, oversee multimedia content, and mentor a multidisciplinary team in a hybrid/office-based setting.

Qualifications

• Bachelor’s degree in Graphic Design, Fine Arts, Marketing, or a related field required.
• 8+ years in creative leadership roles, preferably in sports tech, entertainment, or consumer electronics.
• Strong portfolio across branding, video, product UI, and integrated campaigns.
• Experience with luxury, lifestyle, or sports brands a strong plus.
• Proficiency in Adobe Creative Suite, Figma, and motion/video editing tools.
• Strategic thinker with storytelling, conceptual, and executional skills.
• Comfortable presenting to executives, athletes, and external stakeholders.
• Passion for golf, sports, or interactive technology is desirable.
• Willingness to travel up to 15% of time

Responsibilities

• Define and elevate the Full Swing brand identity across channels—digital, print, in-product, and experiential.
• Direct high-impact marketing campaigns, product launches, and brand partnerships.
• Collaborate with product, engineering, and marketing to align visual storytelling with goals.
• Lead the creation of engaging multimedia content including video, social assets, ads, and simulators.
• Guide UI/UX direction for simulator software and companion apps, ensuring world-class design.
• Manage and mentor a multidisciplinary creative team, fostering innovation and accountability.
• Own relationships with external partners, agencies, and vendors.
• Monitor performance and iterate based on KPIs, feedback, and brand metrics.

Skills

Brand storytelling

Executive presentation

Leadership

Video production

UI/UX collaboration

Strategic thinking

Adobe Creative Suite

Figma

Motion/video editing

Travel readiness

Education

Bachelor’s degree in Graphic Design, Fine Arts, Marketing, or related field

Tools

Adobe Creative Suite

Figma

Motion/video editing tools

Job description

VERSANT Media seeks a Creative Director to lead designers, videographers, and storytellers across campaigns, product launches, and events. You will shape the Full Swing brand across digital, print, and experiential formats.

You will collaborate with product and engineering teams to align visuals with strategy, oversee multimedia content, and mentor a multidisciplinary team in a hybrid/office-based setting.