Creative Director, Brand & Content

SBH Fashion; New York (NY); On-site; USD 110,000 - 160,000; Full time

Job summary

SBH Fashion in New York seeks a Creative Director, Brand & Content to own the visual standard across consumer touchpoints. You’ll lead a team including a photographer, social media manager, and Content Production Manager, partnering with merchandising, licensing, ecommerce, and sales to translate launches into bold creative strategy.

Required are 8+ years in ecommerce creative or brand leadership, with a strong portfolio in apparel or consumer goods.

Qualifications

• Bachelor's degree or equivalent.
• 8+ years in ecommerce creative, art direction, or brand—ideally in apparel, consumer products, or DTC.
• Demonstrated experience building or repositioning a brand's visual identity, not only executing within an existing one.
• Experience leading and developing creative talent, and managing photographers, vendors, and agency partners.
• Direct experience with character licensing and licensor approval workflows, or passionate about the world of licensed brands.
• Strong hands-on foundation in photography, art direction, image selection, and Photoshop—enough to direct a photographer with credibility and make the final creative call.
• Working knowledge of ecommerce merchandising, product detail pages, and enhanced content.
• Current portfolio to be submitted with your application.

Responsibilities

• Define and own the brand’s identity and visual point of view, and build the cohesive creative vision that differentiates us.
• Own the visual standard across all ecommerce and digital content, so the brand reads as one coherent experience everywhere.
• Lead creative concept and art direction for seasonal launches, product photography, and lifestyle shoots; direct on set and own final creative approval.
• Design for constraint: a single hero concept has to hold up across product galleries, enhanced content, partner-facing placements, and paid media.
• Own and build the creative and marketing relationship with licensors—ensuring all content follows brand guidelines and tells the brand’s story.
• Direct the creative experience of our direct-to-consumer site in partnership with development.
• Manage marketing budget, vendor and agency relationships, and production standards alongside your Content Production Manager.
• Stay current on emerging tools and AI-enabled workflows and apply them within licensor compliance gates.
• Assist day-to-day in any creative ecommerce function, such as designing stakeholder presentations.

Skills

Ecommerce creativity

Art direction

Brand development

Team leadership

Licensing workflows

Photography direction

Photoshop

Budget management

Vendor/agency management

Education

Bachelor's degree or equivalent

Tools

Adobe Photoshop

Job description

Job Title: Creative Director, Brand & Content

A leading licensed apparel company, producing character and branded products across kids, family, and adult categories is looking for a Creative Director to join their team.

You will own the visual standard and creative direction across every consumer-facing touchpoint. Today that team includes a photographer, social media manager, ad specialist, and a Content Production Manager to be hired under you. You will partner with merchandising, licensing, ecommerce, and sales teams to understand what each launch needs, and translate that into creative strategy — ensuring outcomes are on brand, on license, on budget, and commercially effective.

Responsibilities

• Define and own the brand’s identity and visual point of view, and build the cohesive creative vision that differentiates us in a crowded licensed category
• Own the visual standard across all ecommerce and digital content, so the brand reads as one coherent experience wherever a customer encounters it.
• Lead creative concept and art direction for seasonal launches, product photography, and lifestyle shoots; direct on set and own final creative approval
• Design for constraint: a single hero concept has to hold up across product galleries, enhanced content, partner-facing placements, and paid media
• Own and build the creative and marketing relationship with our licensors — ensuring not only all content follows brand guidelines while telling the brand’s story. Continouly monitor conversion, click-through, and sales data to prioritize creative investment where there is ROI.
• Direct the creative experience of our direct-to-consumer site in partnership with development
• Manage marketing budget, vendor and agency relationships, and production standards alongside your Content Production Manager
• Remain current on emerging tools and AI-enabled creative workflows, and put them to work — within the same licensor compliance gate as everything else
• Assisting day-to-day in any creative ecom function, such as designing a stakeholder presentation.

Qualifications

• Bachelor's degree or equivalent
• 8+ years in ecommerce creative, art direction, or brand — ideally in apparel, consumer products, or DTC
• Demonstrated experience building or repositioning a brand's visual identity, not only executing within an existing one
• Experience leading and developing creative talent, and managing photographers, vendors, and agency partners
• Direct experience with character licensing and licensor approval workflows, or passionate about the world of licensed brands
• Strong hands‑on foundation in photography, art direction, image selection, and Photoshop — enough to direct a photographer with credibility and make the final creative call
• Working knowledge of ecommerce merchandising, product detail pages, and enhanced content
• Current portfolio to be submitted with your application

Salary $110,000-$160,000