Creative Director — AI-Driven Brand & Content Vision

Cantina Labs; Los Angeles (CA); On-site; USD 250,000 - 350,000; Full time

Benefits offered by this job

Equity

Medical, dental, and vision

42 days PTO

Parental leave

401(k) retirement savings plan

Lifestyle spending account

Complimentary lunch

One Medical membership

Job summary

Cantina is seeking a Creative Director to own creative direction across original content, performance advertising, brand campaigns, and product storytelling. This hands-on role requires writing briefs, directing a small team, and shepherding concepts from idea to finished assets.

You'll recruit and lead a team of 10–25 creatives, develop platform-native creatives for paid and organic social, and continuously push ideas with data-driven testing. Competitive salary and equity accompany the role.

Qualifications

• Must have hands-on proficiency with video editing and motion design tools.
• Experience leading small creative teams and giving clear, actionable feedback.
• Understanding of creative metrics like hook rate, hold rate, CTR, CVR, and CPA.

Responsibilities

• Own creative direction across original content, performance advertising, brand campaigns, and product storytelling, defining brand voice.
• Turn product capabilities into concepts people want to watch, share, and try.
• Recruit and lead a team of 10 to 25 creatives.
• Develop and produce video creative for paid and organic social, product launches, and brand campaigns.
• Turn a product feature or consumer insight into a great hook and clear story.
• Write briefs, scripts, treatments, build storyboards, and direct editors, designers, creators, and AI filmmakers.
• Make things yourself: cut video, create motion graphics, generate characters and scenes, and finalize assets.
• Build testing plans with growth team and iterate based on results.

Skills

Video editing

Motion design

Team leadership

Storytelling

Performance advertising metrics

AI production know-how

Tools

Video editing software

Motion design tools

AI filmmaking tools

Job description

Cantina is seeking a Creative Director to own creative direction across original content, performance advertising, brand campaigns, and product storytelling. This hands-on role requires writing briefs, directing a small team, and shepherding concepts from idea to finished assets.

You'll recruit and lead a team of 10–25 creatives, develop platform-native creatives for paid and organic social, and continuously push ideas with data-driven testing. Competitive salary and equity accompany the role.