Creative Director: AI-Driven Art & Game Vision

PLAYSTUDIOS, Inc.; Austin, Northern (TX, KY); Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

100% health benefit premiums for you &

401K match

Flexible vacation policy

Weekly office lunches

Team-building events

Casual work environment

Job summary

PLAYSTUDIOS, Inc. seeks an experienced Creative Director to shape the creative vision of our games and lead AI-assisted content creation across the art organization. You will spearhead adoption of generative AI, maintain artistic quality, and elevate player experiences while transforming production workflows.

As a creative leader, you will mentor artists, establish repeatable AI workflows, and collaborate with Product, Engineering, and Design to deliver high-quality assets on schedule.

Qualifications

• Bachelor's degree in Fine Arts, Design, Animation, or equivalent professional experience.
• 5+ years of experience as an Art Director or senior creative leader within the games industry.
• Exceptional 2D and/or 3D artistic skills with strong understanding of composition, color, lighting, typography, visual storytelling, and UX.
• Experience shipping mobile or live-service games.
• Strong understanding of production pipelines, asset optimization, and game development workflows.
• Demonstrated experience using modern generative AI tools as part of professional creative workflows.
• Ability to build repeatable AI workflows rather than simply generate imagery.
• Experience mentoring creative teams and driving organizational change.
• Excellent communication, collaboration, and leadership skills.
• Passion for innovation, experimentation, and continuously improving creative processes.

Responsibilities

• Lead concept development and production art across games and promotions.
• Define and maintain the visual quality bar across products.
• Partner with cross-functional teams throughout development lifecycle.
• Develop style guides, creative direction, and visual standards for new features.
• Mentor artists through feedback, coaching, and career development.
• Lead AI-enabled art production, establishing scalable workflows for quality and speed.
• Champion generative AI, evaluating technologies for production use.
• Build AI-driven pipelines for concept art, asset generation, localization, and animation support.
• Develop prompt libraries, workflow docs, and governance for AI content.
• Coach artists to become proficient AI creators and embrace new tech.
• Collaborate with Technical Art and Engineering to integrate AI tools.

Skills

Creative leadership

AI-driven art workflows

Mentoring teams

Art direction

Education

Bachelor's degree in Fine Arts, Design, Animation, or equivalent

Tools

Maya

Blender

ZBrush

Houdini

Unity

Midjourney

Stable Diffusion

Job description

PLAYSTUDIOS, Inc. seeks an experienced Creative Director to shape the creative vision of our games and lead AI-assisted content creation across the art organization. You will spearhead adoption of generative AI, maintain artistic quality, and elevate player experiences while transforming production workflows.

As a creative leader, you will mentor artists, establish repeatable AI workflows, and collaborate with Product, Engineering, and Design to deliver high-quality assets on schedule.