We2re looking for a Creative Director to help define the next stage of a fast-growing womens activewear and lifestyle brand.
This role will shape the creative vision and visual identity across campaigns, photoshoots, product launches, social, e-commerce, retail, and brand experiences. Youll work closely with leadership to turn business and product strategy into compelling creative that strengthens the brand and community. This is a hands-on leadership role. Youll concept, direct, review, and execute while building the creative systems, standards, and team needed to scale.
Key Responsibilities
Creative & Brand Leadership
- Define and evolve the brands visual identity and creative standards.
- Develop creative concepts and storytelling for campaigns, launches, and seasonal moments.
- Translate brand and product strategy into customer-facing creative.
- Stay current on fashion, activewear, fitness, content, and cultural trends.
Creative Direction & Production
- Lead campaigns and photoshoots from concept through final delivery.
- Develop briefs, mood boards, styling direction, casting, locations, and visual references.
- Direct photographers, videographers, stylists, and production partners.
- Lead on-set creative decisions and ensure high-quality execution.
- Ensure shoots produce assets for social, e-commerce, marketing, and community channels.
Post-Production & Operations
- Oversee photo selection, editing, retouching, and final approvals.
- Build efficient systems for asset management and creative workflows.
- Ensure creative is delivered accurately, consistently, and on time.
- Lead, mentor, and develop the creative team.
- Manage freelancers, agencies, photographers, stylists, and production partners.
- Partner closely with Marketing, Social, E-Commerce, Product, Community, and Retail.
- Align creative with both brand-building and commercial goals.
Qualifications
- 7–10+ years leading creative for fashion, activewear, lifestyle, or beauty brands.
- Proven experience directing campaigns and photoshoots end-to-end.
- Strong portfolio in creative direction, visual storytelling, and brand building.
- Experience scaling a brand and building creative teams or systems.
- Experience managing internal teams, freelancers, agencies, and production partners.
- Womens fashion, activewear, or lifestyle experience strongly preferred.
- Athlete, creator, or talent-led content experience is a plus.
- Strong understanding of photography, styling, production, and post-production.
- Comfortable with Monday.com, Google Drive, and digital asset management systems.
- Strong understanding of social-first and platform-specific creative.