Creative Director

Rescale; United States; On-site; USD 56,000 - 89,000; Full time

Benefits offered by this job

Remote-first environment

Direct founder access

Ownership of the creative function

Job summary

Rescale is seeking a Creative Director to lead the entire creative department and bridge Creative, CRO, and Media Buying into a single, data-driven loop that scales. You’ll own strategy, briefs, and performance-driven briefs to drive higher-converting ads.

You’ll build a creative machine where strategy, execution, and performance data converge, mentoring a team and shaping SOPs to scale output while maintaining quality. Remote-first environment with founder access.

Qualifications

• 4+ years of experience in creative strategy, creative direction, or performance leadership.
• Experience leading creative teams (not just individual contributor work).
• Deep understanding of direct response and performance advertising.
• Experience working with Media Buying and CRO functions, not in a silo.
• Strong grasp of what makes ads convert: hooks, angles, story structure, pacing, format.
• Data-driven approach: use performance signals to guide creative decisions.
• Ability to give clear, actionable creative feedback that elevates work.
• Experience building creative processes, SOPs, and feedback systems that scale.
• Strong communicator who can align multiple teams around a shared vision.
• Experience in e-commerce, DTC, or high-spend paid media environments.
• Background in both brand and performance creative.
• Experience scaling creative output while maintaining quality.
• You’ve built the creative-to-performance feedback loop before.
• UGC, VSL, and short-form video expertise.

Responsibilities

• Lead Creative Strategy across brands and campaigns.
• Build creative frameworks, testing roadmaps, and concept pipelines.
• Ensure every creative has story strength, format fit, and conversion potential.
• Elevate quality beyond typos and surface-level QA.
• Work daily with Media Buying and CRO teams to align signals with creative direction.
• Translate performance data into actionable creative direction.
• Create feedback loops turning ad signals into better briefs and concepts.
• Develop SOPs, feedback frameworks, and scalable quality standards.
• Run creative reviews and learning sessions to improve output.
• Own creative performance metrics and report on what works.
• Identify winning patterns and scale them across campaigns.

Skills

Creative leadership

Direct response

Performance advertising

Team leadership

Data-driven

E-commerce ads

Short-form video

Job description

We Don't Need a Creative Manager. We Need a Creative Director Who Turns Data Into Winning Ads and Builds the System That Scales. Creative Director Most creative leads review typos. You'll own the entire creative strategy?connecting Creative, CRO, and Media Buying into one loop that prints money.

About Rescale Media We're not just another e-commerce company. We're a brand incubator on a mission to build enduring, value-driven brands that bring meaningful products into families’ lives.

We've scaled from just drop shipping to a 40+ person team doing $1M+/month. Our goal? Multi 9-figures. And we're just getting started.

Learn more at rescale.media

Our Core Values GENIUSES & OWNERS We partner with builders who think like founders. Not employees waiting to be told what to do?owners who see a problem and fix it. ITERATIONS > HOURS We don't measure success by time at your desk. We measure it by how fast you can test, learn, and improve. Ship it. Learn. Repeat. TRUTH OVER EGO We prioritize honesty and clarity, even when it's uncomfortable. No politics. No BS. Just data and results.

The Role As Creative Director, you'll lead the entire creative department and build the strategic bridge between Creative, CRO, and Media Buying. You'll ensure every ad is built with conversion data in mind?not just creative intuition. You'll create the feedback loops that turn performance signals into better briefs, stronger concepts, and higher-converting ads.

This isn't about reviewing work and giving vague feedback. It’s about building a creative machine where strategy, execution, and performance data are one continuous loop.

Requirements

What You'll Do

Lead Creative Strategy

• Own the creative strategy across all brands and campaigns
• Develop creative frameworks, testing roadmaps, and concept pipelines
• Ensure every creative is built with story strength, format fit, and conversion potential?not just polish
• Elevate the quality bar beyond typos and surface-level QA

Build the Creative-CRO-Media Buying Loop

• Work hand-in-hand with Media Buying and CRO teams daily
• Translate performance data (ROAS, CTR, hook rates, CVR) into actionable creative direction
• Ensure creative decisions and CRO decisions are driven by the same conversion signals
• Build alignment so action plans across all three functions move together?not separately

Lead and Develop the Creative Team

• Manage and mentor the creative team (strategists, editors, researchers)
• Provide real creative feedback?story, hook, angle, pacing, format?not just error-checking
• Build SOPs, feedback frameworks, and quality standards that scale
• Run creative reviews and learning sessions that actually improve output

Drive Performance

• Own creative performance metrics and report on what's working
• Build a system for identifying winning patterns and scaling them
• Create feedback loops so learnings from ads flow back into future briefs
• Continuously optimize the creative process for speed, quality, and conversion

What We're Looking For

• 4+ years of experience in creative strategy, creative direction, or performance creative leadership
• Proven experience leading creative teams (not just individual contributor work)
• Deep understanding of direct response and performance advertising
• Experience working closely with Media Buying and CRO functions?not in a silo
• Strong grasp of what makes ads convert: hooks, angles, story structure, pacing, format selection
• Data-driven approach?you use performance signals to guide creative decisions
• Ability to give clear, actionable creative feedback that elevates work
• Experience building creative processes, SOPs, and feedback systems that scale
• Strong communicator?you can align multiple teams around a shared vision
• Experience in e-commerce, DTC, or high-spend paid media environments
• Background in both brand and performance creative
• Experience scaling creative output while maintaining quality
• You’ve built the creative-to-performance feedback loop before
• UGC, VSL, and short-form video expertise

Bonus Points

• Background in AI-generated UGC, AI animations, or AI-assisted creative production
• Experience as Creative Director at a performance creative agency (Evolve, VidTao, Raindrop, etc.)

Benefits

Compensation & Benefits

Monthly Salary: $5,000 - $8,000/month

Plus:

• Remote-first environment
• Work with a team of A-players who actually give a damn
• Direct founder access?no layers of bureaucracy
• Real ownership of the entire creative function