Creative Strategist

Multiply; United States; Remote; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Fast progression curve

Annual meetups in various countries

Fully remote work environment

Job summary

A leading creative agency in the United Kingdom is seeking a Creative Strategist to enhance creative strategies that support growth objectives. You will translate performance data into actionable creative insights while ensuring brand integrity. Ideal candidates will have 3 to 5 years in related roles, be highly analytical, and possess a passion for combining creativity with performance metrics. The position is fully remote, promoting a dynamic and resourceful working atmosphere.

Qualifications

• 3 to 5 years of experience in creative strategy or performance creative roles.
• Experience in a performance-focused agency or creative performance environment.
• Hands-on exposure to Meta, TikTok, and short form video environments.

Responsibilities

• Define creative strategy linked to growth objectives.
• Translate performance data into meaningful creative direction.
• Provide clear feedback on creative misalignment with strategy.
• Collaborate between creative and growth teams.
• Build repeatable creative testing frameworks.

Skills

Analytical mindset

Effective communication

Understanding of digital platforms

Direct response instincts

Feedback delivery

Systematic thinking

Curiosity in AI tools

Job description

• We help advertise for some of the world's fastest-growing companies.
• Alongside our ad agency, we run the world's largest ad media platform, The Ad Professor—followed by the likes of Lego, Nike, Red Bull, Adidas, and Apple.
• We're on a mission to build the best agency in the world when it comes to creative and performance.
• We make ads that don't look like ads.
• We tried regular jobs and hated it. We care about output—nothing else. Everyone says they've never experienced a job like this. We're trying to live in 2034, not 1994.
• If you want to become one of the best in the world, apply. If you want an average job, do not apply.

The Role

We are hiring a Creative Strategist to sit at the intersection of Creative and Growth.

This role exists to solve a very specific problem. Turning performance signals into better creative, without diluting creative ambition or brand clarity.

You will work closely with Creative, Growth and Influencer teams to shape what we make, why we make it, and how it evolves once it is live.

This is not a media buying role.

This is not a pure brand strategy role.

It is for someone who understands performance deeply, but thinks creatively first.

What you will do

Creative led growth strategy

• Define creative strategy that ladders directly to growth objectives
• Translate performance data into clear creative direction, not optimisation tweaks
• Design creative systems that scale while maintaining quality and clarity
• Balance brand positioning with direct response effectiveness

Performance interpretation and iteration

• Partner with Growth to interpret signals like CTR, CVR, hook performance and thumb stop
• Turn data into hypotheses, angles and next creative tests
• Identify when performance issues are messaging, offer, framing or execution problems
• Close the loop between what performs and what gets made next

Creative feedback and decision making

• Give clear, confident, actionable feedback on creative that is not aligned with strategy
• Protect strategic intent and brand consistency across iterations
• Help teams understand not just what to change, but why

Cross-team collaboration

• Act as the connective tissue between Creative and Growth
• Brief creative, UGC and video teams with precision and clarity
• Present strategic thinking internally and externally with confidence

Systems and AI

• Think in systems, not one-off ideas
• Build repeatable creative testing and learning frameworks
• Use AI and emerging tools to enhance insight, speed and creative quality

What we are looking for

This role is for someone who naturally bridges creative thinking and performance thinking.

Must haves:

• Strong analytical mindset with the ability to turn data into creative insight
• Excellent communicator who can work fluently with both Growth and Creative teams
• Strong understanding of digital platforms and multi platform campaigns
• Clear direct response instincts across hooks, angles, problem framing and CTA psychology
• Confident giving direct feedback on creative when it misses the mark
• Thinks in systems and frameworks, not isolated ideas
• Curious and comfortable using AI as a creative and strategic tool

Experience:

• 3 to 5 years in creative strategy, performance creative, or creative planning roles
• Experience in a performance focused agency or creative performance environment
• Hands on exposure to Meta, TikTok and short form video environments
• Familiarity with UGC, DTC and influencer driven creative

Who this is not for

• Media buyers looking to move sideways
• Pure brand strategists with no performance exposure
• Performance optimisers who do not enjoy creative critique
• People who prefer execution over thinking

Why this role matters

This role directly shapes the quality of our creative output and its impact on growth.

You will influence what gets made, how it gets tested, and how we scale ideas without losing creative excellence.

If you care deeply about creative quality, but believe creativity should earn its place through results, this role is for you.

• Work from wherever — We’re fully remote. We don't want office drones that sit looking at the clock. We want ambitious people who want to enjoy their life and push themselves to grow on a daily basis.
• Fast progression curve — We only care about results and resourcefulness. We’ve built the business to provide fast progression.
• Annual Meetups — Recent trips include Croatia, Dubai, Bodrum & Lisbon