Creative Director

Work at County

Marathon City (WI)

On-site

USD 120,000 - 180,000

Full time

2 days ago

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Job summary

County Materials in Marathon, Wisconsin is seeking a Creative Director to lead our marketing organization. You will translate strategy into compelling creative direction and oversee multi-channel campaigns across copy, design, video, digital, and web.

You will develop briefs, guide Channel Leads, ensure brand consistency, and drive measurable business outcomes. This role partners closely with the VP of Marketing and manages budgets, vendors, and performance analytics.

Qualifications

Bachelor's degree in marketing, communications, advertising, or related field.
7+ years in marketing, communications, or brand management.
3+ years of leadership managing marketing or digital teams.
Experience leading integrated multi-channel marketing.
Experience with budgets, vendors, and external partners.
Experience in manufacturing, construction or building products environments.
Experience overseeing digital marketing, websites, SEO, social media, and martech initiatives.
Strong leadership, strategic thinking, and stakeholder management.

Responsibilities

Translate objectives into creative strategies and campaigns.
Lead channel teams and ensure alignment across copy, design, video, and web.
Develop actionable creative briefs translating priorities into messaging.
Maintain brand consistency and creative excellence across channels.
Manage budgets and external partners while improving workflows.
Coach and develop creative talent.

Skills

Leadership

Brand governance

Strategic thinking

Communication

Cross-functional collaboration

Stakeholder management

Education

Bachelor's degree in Marketing, Communications, Advertising, Graphic Design, Business Administration, or related field

Tools

Project management software

Job description

The County Materials Family of Companies manufactures and delivers concrete construction products to meet the demand for growing communities. Since 1946, we've relied on our talented and dedicated team members to provide reliable products with personalized service.

We're hiring a Creative Director to join County Materials in Marathon, Wisconsin

Job Summary

The Creative Director serves as the creative and integrated marketing leader within the Marketing & Communications Department, translating organizational, product, and marketing strategies into clear, compelling creative direction and coordinated multi-channel execution. Reporting to the Vice President of Marketing & Communications, this role ensures marketing initiatives effectively connect business objectives, audience needs, messaging, content, and visual storytelling.

The Creative Director leads and provides direction to Marketing Channel Leads across Communications (copywriting), Graphic Design, Video & Photography, Digital Marketing (social media and email), and Website content, ensuring each channel understands the audience, message, creative direction, desired outcome, and its role within the overall marketing strategy. A key responsibility of this position is developing actionable creative briefs that translate complex product, shared services, and organizational priorities into clear marketing direction.

The Creative Director determines how messaging and creative concepts should come to life across channels while ensuring work is audience-focused, differentiated, consistent with brand standards and designed to achieve measurable business objectives.

Working closely with the Vice President of Marketing & Communications, Marketing Project Manager, and Channel Leads, the Creative Director establishes creative standards, guides priorities and resources, develops team capabilities and maintains a high standard of creative excellence across the County Materials Family of Companies.

Job Duties & Responsibilities

Creative Strategy & Integrated Direction

Translate organizational and marketing objectives into creative strategies.
Develop compelling integrated campaign concepts.
Determine how individual marketing channels work together.
Provide creative direction to every Channel Lead.
Maintain alignment among copy, visual, video, digital and web experiences.
Ensure work connects with defined audiences/personas.
Present and defend creative recommendations

Creative Brief Development & Message Translation

Develop clear, actionable creative briefs.
Translate product and shared-services priorities into audience-relevant messaging.
Identify key messages, value propositions, calls to action and proof points.
Establish intended audience response.
Define channel roles and deliverable expectations.
Ensure channel teams understand the strategy before execution begins.

Brand & Creative Excellence

Establish and maintain creative excellence across all marketing channels.
Serve as the primary steward of the COUNTY Materials Family of Companies' brand, ensuring consistency in messaging, visual identity, and customer experience.
Lead creative development for campaigns, marketing initiatives, digital experiences, and communication programs.
Establish creative standards, design guidelines, content frameworks, and quality expectations.
Review, approve, and provide direction on major creative projects and campaign deliverables.
Promote a culture of innovation, creativity, and continuous improvement throughout the department.

Team & Cross-Channel Leadership

Directly supervise Marketing Channel Leads, the Marketing Project Manager, and Digital Marketing Manager.
Coach and develop creative talent.
Facilitate collaboration among disciplines.
Establish clear expectations.
Identify capabilities and gaps.
Determine internal versus external creative resources.
Create accountability for quality.

Performance and Marketing Operations

Partner with VP and Channel Leads on marketing KPIs.
Use performance insights to improve creative deliverables.
Partner with Marketing Project Manager on priorities and resource planning.
Manage appropriate creative budgets/vendor resources.
Improve workflows where they affect creative quality, speed or effectiveness.
Implement best practices that improve efficiency, consistency, and scalability.

COUNTY Core Competencies

Integrity & Organizational Awareness
Customer First Focus
Results Driven Orientation
Teamwork, Safety & Collaboration
Problem Solving & Decision Making
Creativity & Innovation

Job-Based Competencies

Effective Communication
Brand Stewardship
Industry & Product Knowledge
Stakeholder & Relationship Management
Data Literacy
Coordination
Campaign Planning
Budgeting
Coaching Others
Leadership
Performance Management

Experience & Qualifications

Bachelor's degree in Marketing, Communications, Advertising, Graphic Design, Business Administration, or related field.
Seven or more years of progressive experience in marketing, communications, creative services, or brand management.
Three or more years of leadership experience managing marketing, creative, communication, or digital teams.
Experience leading integrated multi-channel marketing initiatives.
Experience managing budgets, vendors, and external partners.
Experience translating marketing strategies into successful execution.
Experience within manufacturing, construction, industrial, or building products environments.
Experience overseeing digital marketing, websites, SEO, social media, and marketing technology initiatives.
Experience managing creative services, brand governance, and content development teams.
Experience utilizing project management and workflow platforms to manage department operations.
Experience developing KPIs, dashboards, and performance reporting programs.
Exceptional leadership and people-development abilities.
Strong strategic thinking and business acumen.
Excellent communication and stakeholder management skills.
Strong creative judgment and brand management capabilities.
Advanced planning, prioritization, and decision-making skills.
Ability to balance long-term strategy within daily operational leadership.
Strong analytical and problem-solving abilities.
Demonstrated ability to lead teams in a fast-paced, deadline-driven environment.
Valid driver's license with a clean driving record.

Work Environment

Work pace: This is a high-volume, deadline-driven role for someone who enjoys decision-making in a creative environment.
Work is typically performed in an indoor office environment. Limited hybrid or remote work arrangements may be considered based on business needs.
Exposure may include: Extended computer use, and occasional shipping, receiving, and handling of marketing materials.
Travel required: Minimal project-based travel as needed.
Typical work hours/shifts: Standard schedule: 40 hours/week, Monday-Friday, 8:00 AM-4:30 PM.
Physical & Work Expectations:
- Frequent sitting, talking, hearing, and computer use. A sit-stand workstation option is available.
- Occasional climbing, kneeling, crawling, or lifting/moving up to 25 pounds.
- Ability to concentrate, follow detailed instructions, communicate effectively, and safely perform job duties.
- May require the operation of office equipment, software applications, and other tools associated with the position .

The County Materials Family of Companies connects candidates with rewarding careers in concrete manufacturing, an industry that's growing faster than most. We work alongside individuals to leverage their skills and align them with diverse job opportunities in production, transportation, safety, finance, human resources, information technology, marketing, risk management, and more.

Military service members and veterans are encouraged to apply.

Benefits Overview

Health, dental and vision insurance
Paid Short-term & Long-term disability
401(k) match
8 Paid holidays
Paid Time Off
Referral rewards program
Wellness program with rewards
Flexible Savings Options
Employee Assistance Program
Paid Life Insurance
$200 Boot Allowance
Safety focused: GUARD for Life
Voluntary critical illness & accident insurance
Optional Uniform Program
County Materials Family of Companies is an EEO/Affirmative Action Employer ; all qualified applicants will receive consideration for employment without regard to any characteristic prohibited by federal, state and/or local laws.
We participate in E-Verify to confirm employment eligibility for all new hires.