Creative Director

Critical Mass

Los Angeles (CA)

On-site

USD 175,000 - 230,000

Full time

32 hours ago
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Benefits offered by this job

Maternity leave
Benefits package
Vacation/leave
Family services
Early Fridays
Affinity groups
Learning programs
Employee discounts

Job summary

Critical Mass in Los Angeles is seeking a high‑impact Creative Director – Copy to lead the creative vision across brand and campaign work. You will guide multidisciplinary teams, defend ideas with conviction, and push for originality that matters in culture and commerce.

You will mentor, set high standards, and actively deploy AI tools to elevate craft, while actively participating in new business opportunities and guarding the integrity of the work.

Qualifications

  • 6+ years of creative leadership experience in an agency or equivalent
  • Portfolio showing strong conceptual thinking and craft across brand/campaign work
  • Sharp aesthetic sensibility shaped by culture, art, fashion, film, music
  • Experience leading and mentoring multidisciplinary creative teams
  • Proven experience presenting, selling, defending creative work to senior clients
  • Hands-on experience with AI creative tools, ability to teach others
  • Experience leading or contributing to new business pitches
  • Passion for craft and ability to protect it

Responsibilities

  • Lead the creative vision for accounts with an original, unexpected point of view
  • Actively use and teach AI tools across the team to elevate craft
  • Lead multidisciplinary teams toward a single cohesive vision
  • Challenge stakeholders when work or thinking deserves better
  • Oversee high-visibility projects from concept through delivery
  • Mentor creatives at every level and represent Critical Mass in the industry

Skills

Creative leadership
AI tools usage
Pitching/winning new business
Mentoring multidisciplinary teams
Presenting and defending work

Tools

AI tools

Job description

Agency

Critical Mass

Job Function

Creative

Job Subfunction

Creative Direction

Job Description
CREATIVE DIRECTOR - COPY

At Critical Mass, the Creative Director - Copy sets the bar. You're the sharpest point of view in the room, and you have the standards to prove it.

You push work until it's original enough to matter. You sell it with conviction, and you don't back down when it's worth defending. That instinct extends everywhere — the work, the culture, the brief that needs to be challenged.

Your taste is deep, built from a genuine curiosity about art, culture, and the world. Craft isn't a checkbox for you; it's close to an obsession, and it shows in everything you touch.

You Will
Ideas & Creative Direction
  • Lead the creative vision for your accounts, setting a point of view that’s original, unexpected, and impossible to ignore
  • Actively use and teach AI tools across your team, ensuring they elevate craft rather than replace it
  • Lead and inspire multidisciplinary teams, guiding creatives, strategists, and account partners toward a single, cohesive vision
  • Challenge stakeholders — clients and internal teams alike — when the work or the thinking deserves better
  • Oversee high-visibility projects from concept through delivery, protecting the idea at every stage
Selling & Communication
  • Be the creative voice on your accounts. Present, defend, and sell ideas with clarity and conviction, and have the confidence to challenge senior stakeholders when the work demands it
  • Lead new business efforts, pitching ideas that win and set the tone for future work
Craft & Execution
  • Set and protect the creative standard across every account you touch, ensuring nothing ships that isn’t up to it
  • Own final creative quality across brand and campaign work, from big idea to finished execution
  • Bring storytelling instincts to every brief, understanding how to build narratives that connect emotionally and culturally
Account & Project Leadership
  • Serve as point of escalation for both clients and internal teams. Find the right path forward without compromising the work
  • Balance ambition with pragmatism, knowing when to push and when to protect timelines and budgets
Team & Culture
  • Inspire a culture of ambition and craft, where good is never good enough
  • Mentor creatives at every level, developing the next generation of creative leaders
  • Represent Critical Mass in the industry — through award recognition, speaking opportunities, and creative reputation
You Have
  • 6+ years of creative leadership experience, ideally in an agency or equivalent environment
  • A portfolio that shows strong conceptual thinking and craft across brand and campaign work
  • A sharp, informed aesthetic sensibility, shaped by deep engagement with culture, art, fashion, film, music, and the world
  • Experience leading and mentoring multidisciplinary creative teams
  • Proven experience presenting, selling, and defending creative work to senior clients and stakeholders
  • Hands-on experience with AI creative tools, with the ability to teach and guide others in using them well
  • Experience leading or contributing significantly to new business pitches
  • A genuine passion for the craft, and the relentlessness to protect it
What We Offer
  • Global maternity and parental leave.
  • Competitive benefits packages.
  • Vacation, compassionate leave, personal/sick days, and flex days.
  • Access to online services for families and new parents.
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday).
  • 12 affinity groups.
  • Internal learning and development programs.
  • Enterprise-wide employee discounts.

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

Los Angeles: $175,000-$230,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

Los Angeles: $175,000-$230,000

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