Creative Director

Socket.dev; Hillsborough (NC); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Performance bonuses

Generous vacation time

Hybrid work model

Job summary

PHE, Inc. is seeking a Creative Director to lead creative for the company, redefining how its iconic brand looks, feels, and connects with a new generation while shaping the visual identity of what’s next.

This hybrid role based in Hillsborough, NC requires a leader who can define a creative vision, build brand identity, direct campaigns, and inspire multidisciplinary teams across all brands. Relocation may be needed.

Qualifications

• 10+ years of creative experience with substantial leadership.
• Art-first portfolio demonstrating art direction and visual design.
• Experience governing a brand identity or design system.
• Experience shaping brand voice and consumer connection through storytelling.
• Experience leading integrated campaigns across channels.
• Experience with packaging and product-first marketing.
• Experience directing photography, video, or other visuals.
• Proven ability to develop multidisciplinary creative teams.
• Proven experience working with internal teams and external agencies.
• Ability to drive change in operating models and processes.
• Fluency in digital-first creative, ecommerce, social, and omnichannel experiences.
• Familiarity with social-first content and creator ecosystems.
• Practical understanding of CMS environments; collaborate with UX/UI and Web Dev.
• Excellent communication and executive presence.

Responsibilities

• Lead creative for the company, redefining its look and feel across brands.
• Define and drive the creative vision and brand identity for future growth.
• Direct campaigns, packaging, and visual systems to connect with consumers.
• Inspire and develop multidisciplinary creative teams and external partners.
• Balance brand building with commercial performance and testing insights.

Skills

Creative leadership

Art direction

Brand identity

Storytelling

Campaign management

Packaging

Photography/Video direction

Team leadership

Agency collaboration

Operating model change

Digital & omnichannel

CMS/HTML/CSS fluency

Communication

Executive presence

Education

Bachelor’s degree in Design/Fine Arts/Marketing or related field

Job description

Description

WHAT IF YOU COULD REINVENT AN ICON -AND HELP BUILD WHAT’S NEXT?

PHE, Inc. is looking for a Creative Director to lead creative for the company as a whole, redefining how one of America’s most recognizable brands looks, feels, and connects with a new generation, while shaping the visual identity of what’s to come.

This is a rare opportunity for a creative leader who sees the world through design and can connect it to commercial success. Someone who can set a creative vision, build a brand identity, direct a campaign, obsess over packaging, shape a visual system, and inspire a team to make work that people remember, across every brand under the PHE umbrella.

We don’t need someone to manage what exists. We need someone to define and lead what’s next.

WHY PHE?

Located in Hillsborough, NC, PHE offers the opportunity to do meaningful, high-impact creative work in a community known for its character, creativity, and quality of life. We’re a company that takes care of its people, too, with a strong benefits package that includes health insurance, 401(k), half-day Fridays, performance bonuses, generous vacation time, and more.

This is a hybrid position (2 days in office/ 3 days a week WFH) based in Hillsborough, NC, and candidates must be willing to relocate to North Carolina. Our office is located ~20 minutes from Durham or Chapel Hill and ~45 minutes from Raleigh.

Requirements

WHAT YOU BRING

• 10+ years of creative experience with substantial experience in creative leadership.
• An art-first portfolio that demonstrates exceptional art direction, visual design, and creative direction.
• Significant experience building, evolving, or governing a brand identity or design system.
• Experience shaping brand voice and consumer connection, not just visual polish, through purpose-driven storytelling.
• Experience leading integrated campaigns, product launches, and creative across multiple channels.
• Experience with packaging, product presentation and product-first marketing.
• Experience directing photography, video, illustration, or other visual disciplines.
• Demonstrated experience leading and developing multidisciplinary creative teams.
• Experience working with both internal teams and external agencies.
• Experience transforming a creative or production organization through a meaningful change in operating model.
• Strong understanding of digital-first creative, ecommerce, social, and omnichannel brand experiences.
• Strong familiarity with social-first, platform-native content creation and creator/influencer ecosystems.
• Working fluency with modern CMS environments and a practical understanding of HTML/CSS. You do not need to be a developer-you need enough technical fluency to work collaboratively with UX/UI, Site Operations, and Web Development.
• Excellent communication and executive presence.
• Bachelor’s degree in various Design fields, Fine Arts, Marketing, or a related field.

You should also have:

• Experience working across both digital and physical brand environments.
• The ability to balance brand building with commercial performance.
• Beauty, personal care, wellness, lifestyle, premium consumer, CPG, retail, or D2C experience is a plus.
• Comfort setting creative KPIs and using performance data to inform testing and optimization.

*PHE, Inc. will reasonably accommodate qualified individuals with a disability so that they can perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PHE, Inc.

EEO Statement

PHE, Inc. is an equal opportunity employer. PHE, Inc. offers equal opportunities to applicants and employees and makes all employment-related decisions based exclusively on job-related qualifications, without regard to characteristics such as race, color, national origin, religion, gender, age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity, political affiliation and/or any other status protected by law.