Creative Director

PHE INC; Hillsborough (NC); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Health insurance

401(k)

Half-day Fridays

Performance bonuses

Generous vacation time

Job summary

PHE, Inc. is seeking a Creative Director to redefine how one of America's most recognizable brands looks, feels, and connects with a new generation. You will set a creative vision, direct campaigns, and shape the visual identity across all brands under the PHE umbrella.

The role requires leading and developing a multidisciplinary team, guiding brand voice, and leveraging design to drive commercial success in a hybrid Hillsborough, NC setting.

Qualifications

• 10+ years of creative experience with substantial leadership.
• Experience building or governing brand identity and design systems.
• Experience shaping brand voice and consumer connection through storytelling.
• Experience leading integrated campaigns, product launches, and multi-channel creative.
• Experience with packaging, product presentation, and marketing.

Responsibilities

• Define and lead the company’s creative vision across all brands.
• Direct campaigns, packaging, and visual systems to ensure brand consistency.
• Inspire and develop multidisciplinary creative teams.
• Collaborate with internal teams and external agencies to deliver work.
• Translate brand strategy into measurable creative impact across channels.

Skills

Creative leadership

Brand strategy

Visual design direction

Campaign leadership

Cross-functional collaboration

CMS familiarity

Education

Bachelor’s degree in Design / Fine Arts / Marketing

Tools

Adobe Creative Suite

Job description

WHAT IF YOU COULD REINVENT AN ICON -AND HELP BUILD WHAT'S NEXT?

PHE, Inc. is looking for a Creative Director to lead creative for the company as a whole, redefining how one of America’s most recognizable brands looks, feels, and connects with a new generation, while shaping the visual identity of what’s to come.

This is a rare opportunity for a creative leader who sees the world through design and can connect it to commercial success. Someone who can set a creative vision, build a brand identity, direct a campaign, obsess over packaging, shape a visual system, and inspire a team to make work that people remember, across every brand under the PHE umbrella.

WE DON'T NEED SOMEONE TO MANAGE WHAT EXISTS. WE NEED SOMEONE TO DEFINE AND LEAD WHAT'S NEXT.

WHY PHE?

Located in Hillsborough, NC, PHE offers the opportunity to do meaningful, high-impact creative work in a community known for its character, creativity, and quality of life. We’re a company that takes care of its people, too, with a strong benefits package that includes health insurance, 401(k), half-day Fridays, performance bonuses, generous vacation time, and more.

This is a hybrid position (2 days in office/ 3 days a week WFH) based in Hillsborough, NC, and candidates must be willing to relocate to North Carolina. Our office is located ~20 minutes from Durham or Chapel Hill and ~45 minutes from Raleigh.

REQUIREMENTS:

• 10+ years of creative experience with substantial experience in creative leadership.
• An art-first portfolio that demonstrates exceptional art direction, visual design, and creative direction.
• Significant experience building, evolving, or governing a brand identity or design system.
• Experience shaping brand voice and consumer connection, not just visual polish, through purpose-driven storytelling.
• Experience leading integrated campaigns, product launches, and creative across multiple channels.
• Experience with packaging, product presentation and product-first marketing.
• Experience directing photography, video, illustration, or other visual disciplines.
• Demonstrated experience leading and developing multidisciplinary creative teams.
• Experience working with both internal teams and external agencies.
• Experience transforming a creative or production organization through a meaningful change in operating model.
• Strong understanding of digital-first creative, ecommerce, social, and omnichannel brand experiences.
• Strong familiarity with social-first, platform-native content creation and creator/influencer ecosystems.
• Working fluency with modern CMS environments and a practical understanding of HTML/CSS. You do not need to be a developer-you need enough technical fluency to work collaboratively with UX/UI, Site Operations, and Web Development.
• Excellent communication and executive presence.
• Bachelor’s degree in various Design fields, Fine Arts, Marketing, or a related field.

YOU SHOULD ALSO HAVE:

• Experience working across both digital and physical brand environments.
• The ability to balance brand building with commercial performance.
• Beauty, personal care, wellness, lifestyle, premium consumer, CPG, retail, or D2C experience is a plus.
• Comfort setting creative KPIs and using performance data to inform testing and optimization.

*PHE, Inc. will reasonably accommodate qualified individuals with a disability so that they can perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PHE, Inc.

EEO STATEMENT:

PHE, Inc. is an equal opportunity employer. PHE, Inc. offers equal opportunities to applicants and employees and makes all employment-related decisions based exclusively on job-related qualifications, without regard to characteristics such as race, color, national origin, religion, gender, age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity, political affiliation and/or any other status protected by law.