Creative Brand Manager

Curlfriend Collective; Milwaukee (WI); Remote; USD 60,000 - 75,000; Part time

Job summary

Curlfriend Collective is seeking an ambitious Creative Brand Manager as an independent contractor to own brand identity and lead creative marketing strategy. You will work directly with the founder, shaping voice, visuals, and campaigns for product launches and growth.

This is a player-coach role with ownership and freedom to push creative boundaries. Remote position with a retainer and annual bonus potential.

Qualifications

• 5+ years of experience leading in brand identity, e-comm advertising creative, email marketing, copywriting, or a related role.

Responsibilities

• Own brand voice, messaging, and creative strategy across channels.
• Develop integrated campaigns supporting product launches, acquisition, retention, and awareness.
• Build and manage monthly content and campaign calendars across social, email, website, and paid marketing.
• Translate business goals and customer insights into strong creative concepts and messaging.
• Write high-converting copy for email, digital ads, landing pages, and social content.
• Collaborate with internal teams and agencies to produce assets and campaigns.

Skills

Brand strategy

Copywriting

Email marketing

Creative direction

Content calendar management

Tools

Canva

Figma

Adobe Creative Suite

AI tools

Job description

Creative Brand Manager (Independent Contractor)

About Curlfriend Collective

Curlfriend Collective is a fast-growing hair care and accessories brand creating elevated, curl-first solutions that make caring for textured hair easier, more comfortable, and more beautiful. We combine thoughtful product innovation with a distinct, personality-driven brand that has built a highly engaged community of customers.

The Role

We're looking for an ambitious, highly strategic, and hands-on Creative Brand Manager to own our brand identity and lead our creative marketing strategy, working directly alongside our founder as her right hand on everything brand and creative. This isn't a maintain-the-status-quo role. We want someone who sees where the brand should go before we do, and has the taste, conviction, and follow-through to take it there. You'll serve as the eyes and ears of the Curlfriend Collective brand, ensuring everything our customer sees, reads, and experiences feels cohesive, compelling, and unmistakably "Curlfriend."

This is a player-coach engagement for a builder, not a caretaker. You won't just develop the strategy. You'll write and edit copy, build content calendars, develop campaign strategy, evaluate creative, and work closely with our internal team and agency partners to bring ideas to life. If you're the type who needs a lot of direction to move, this isn't the fit. If you're the type who gets restless without ownership, growth and change, keep reading.

Compensation: $5,400–$6,700/month retainer (approx. $65k–$80k annualized) + Annual Performance Bonus

Location: Remote

What You'll Own:

Creative Strategy + Brand Direction

• Own and evolve Curlfriend Collective's brand voice, messaging, visual identity, and creative standards, and push them forward, not just protect them.
• Develop integrated campaigns supporting product launches, customer acquisition, retention, and brand awareness.
• Build and manage monthly content and campaign calendars across social, email, website, and paid marketing.
• Translate business goals, customer insights, and performance data into strong creative concepts and messaging.
• Bring us ideas we haven't asked for. We want a point of view, not just execution.

Brand Execution + Quality Control

• Serve as the brand gatekeeper for customer-facing creative, ensuring copy, visuals, and messaging are consistently on-brand.
• Write high-converting copy for email, digital ads, landing pages, social media, product launches, and other marketing initiatives.
• Collaborate with our internal team and creative agencies to develop, review, and improve advertising, website, and campaign assets.
• Use tools such as Canva, Figma, Adobe Creative Suite, and AI-assisted workflows to efficiently develop creative concepts, briefs, templates, and marketing collateral.
• Coordinate with our founder, media buyer, designers, photographers, video editors, UGC creators, and other creative partners as needed.

You're a Great Fit If You...

• Have 5+ years of experience leading in brand identity, e-comm advertising creative, email marketing, copywriting, or a related role.
• Are an exceptional copywriter who can quickly understand, replicate, and sharpen a distinct brand voice with a fun, cheeky edge.
• Have strong visual instincts and a genuine eye for beauty and fashion trends. You notice what's about to be everywhere before it is.
• You catch the small stuff without getting stuck in it, and you can feel when the overall message or creative balance is off, even if you can't immediately say why.
• Push back when the bigger picture isn't working, even if it's faster or easier to just ship it. You'd rather have the uncomfortable conversation than let creative go out that doesn't land.
• Are energized by ambiguity and ownership, not drained by it. You'd rather build the system than wait for someone to hand you one.
• Are comfortable managing your own schedule and workflow as an independent contractor, while staying closely connected to a founder and team who move fast.
• Are comfortable using AI-assisted tools and skills to increase creative output and efficiency without sacrificing quality.
• Have beauty space experience; startup, DTC, or fashion background is a major plus.