Creative Agency Sr Brand Strategy Manager

Lego Group; Boston, Northern (MA, KY); Hybrid; USD 135,000 - 202,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Headspace wellbeing program

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

The LEGO Group is seeking a Senior Brand Strategist in Boston to plan and execute bold brand communications and experiences across products, channels, and experiences. You will uncover opportunities, translate insights into breakthrough strategies, and guide cross-functional teams to deliver high-impact campaigns that drive brand and commercial growth.

As a senior strategist, you will shape narrative, maintain strong relationships with creative partners, stay ahead of trends, and ensure the LEGO

Qualifications

• Demonstrated experience developing and delivering integrated brand strategy within an external creative/advertising agency environment.
• Extensive experience in strategic planning, insight development, and communication architecture.
• Strong understanding of brand communications and breakthrough campaigns.
• Experience collaborating with creative teams across multiple disciplines.
• Excellent writing, storytelling and presentation skills for senior audiences.
• Ability to adapt quickly to new information and directions.
• Proven ability to influence peers and cross-functional teams.

Responsibilities

• Drive creative strategies that deliver marketing experiences and growth.
• Translate objectives and insights into breakthrough creative briefs.
• Lead cross-functional teams to deliver culturally relevant campaigns.
• Own end-to-end campaign effectiveness and KPIs across channels.
• Uncover insights and craft compelling brand narratives.
• Apply strategic thinking across products, experiences and channels.
• Collaborate with top creative and communications talent.
• Stay ahead of consumer trends and marketing platforms.

Skills

Brand strategy

Strategic planning

Brand communications

Creative collaboration

Writing skills

Storytelling

Presentation skills

Adaptability

Teamwork

Job description

Senior Brand Strategist

Job Description: Are you the master builder who can help us plan exciting and creative LEGO brand communications and experiences using everything LEGO has to play with? We're looking for an experienced strategist who uncovers opportunities and creates bold strategies that inspire breakthrough ideas and motivate consumers across their journey. The role of the Senior Brand Strategist is to help ensure the precise development and execution of extraordinary communications in support of LEGO's marketing goals.

Key Responsibilities

• Drive creative strategies that deliver exceptional marketing experiences, shift consumer behavior, and maximize brand and commercial growth.
• Translate business objectives, consumer insights, and data into breakthrough creative strategies and inspiring briefs.
• Lead cross-functional teams across creative, communications, and marketing to deliver culturally relevant, award-worthy campaigns with measurable impact.
• Own end-to-end campaign effectiveness, optimizing performance across audiences, channels, and brand and commercial KPIs.
• Uncover culturally influential insights and craft compelling creative narratives that strengthen LEGO brand leadership and maximize marketing effectiveness.
• Apply strategic thinking across products, experiences, and channels to elevate creative excellence.
• Work closely and productively with the best creative and communications talent on the planet.
• Stay ahead of emerging consumer trends, creative thinking, and marketing platforms to continually raise the bar for innovation.
• Draw on many different sources of insight and knowledge to weave together a strong creative narrative to position LEGO as a leader in play for children and adults alike.

Job Details

This is a Sr Manager level role based at 1001 Boylston St in Boston, MA. Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3-day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues. There will be no relocation assistance for this role.

Requirements

• Demonstrated experience developing and delivering integrated brand strategy within an external creative or advertising agency environment is required.
• Extensive experience in strategic planning or similar strategy role, responsible for insight development and creative planning, and communication architecture.
• Keen understanding of, and extensive experience in, brand communications.
• Wide range of experience working on brands that have created breakthrough work that works.
• Background has experience working with, and building real, productive relationships with creative people who span many fields - advertising, video, interactive, print, retail.
• Fantastic writing skills, visual story-telling skills, and presentation skills.
• React quickly to new information, opinions and direction and strategically pivot when necessary.
• Strive to positively influence peer group and cross functional team members.
• Work within a flat hierarchy, be a real person an excellent teammate, supporting other Strategists and non-Strategists to succeed together.
• Passion for creating communication work that has an impact, that matters and that’s memorable.
• Proven experience as a storyteller and communicator; must have past examples of thought leadership.

Compensation

The salary for this position has a range of $134,750.00 - $202,126.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Benefits

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Company Culture & Values

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team. We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to "inspire and develop the builders of tomorrow." The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Accessibility

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