Creative Ads Copywriter Strategist - US Marketing Agency (Remote)

Paired; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Join a global staffing agency as a Creative Strategist, blending breakthrough advertising with performance marketing. Your expertise will be crucial in crafting compelling ad campaigns that resonate with audiences and drive measurable results. This full-time contractor role offers remote flexibility and the chance to own innovative projects in a dynamic environment.

Benefits

Remote-Work Friendly

Flexible hours

Ownership of projects

Qualifications

• Proven experience as a Creative Strategist or similar role in digital/performace marketing.
• Understanding of paid social platforms and their performance impacts.
• Ability to turn performance data into actionable insights.

Responsibilities

• Develop strategic ad concepts balancing storytelling with conversion.
• Generate performance-driven ads with compelling hooks and calls to action.
• Analyze performance metrics for continuous improvement.

Skills

Storytelling

Conversion-focused messaging

Audience research

Consumer psychology

Data analysis

Creative collaboration

Tools

Meta Ads

TikTok Ads

YouTube Ads

Job description

Pairedis aglobal staffing and recruiting agencythat specializes in pairing remote work with top-tier talent!

We arededicatedtoconnecting talented individualswithremarkable companiesin need of their skills. Our goal is to create fulfilling jobopportunities for professionals around the world.

We’re looking for a Creative Strategist who deeply understands how to blend breakthrough advertising, storytelling, and performance marketing. This is not just about making beautiful campaigns — it’s about making ads that grab attention, convert, and tell a story that resonates with audiences at scale.

What will you do

• Develop strategic concepts for ad campaigns that balance storytelling with conversion-driven messaging, tailored to each platform and audience.
• Use audience research and insights to craft messages that deeply resonate. Translate consumer data and behavioral signals into compelling creative angles.
• Generate breakthrough ideas for performance-driven ads (direct response, lead gen, ecommerce, etc) with strong hooks, value propositions, and clear calls to action.
• Apply narrative structures and copywriting techniques that captivate viewers and drive them through the funnel (awareness → consideration → action).
• Brief and partner with copywriters, designers, video editors, and media buyers to ensure creative output aligns with strategy and performance goals.
• Analyze performance data (CTR, CVR, ROAS, etc) to identify creative wins, losses, and opportunities for iteration. Champion a test-and-learn mindset across campaigns.

• Proven experience as a Creative Strategist, Copywriter or in a similar role in digital marketing, performance marketing, or advertising.
• Solid understanding of paid social platforms (Meta Ads, TikTok Ads, YouTube, etc) and how creative impacts performance.
• Strong background in storytelling, consumer psychology, and conversion-focused messaging.
• Familiarity with direct response marketing principles and frameworks like Breakthrough Advertising, Hook/Story/Offer, etc.
• Ability to turn performance data into actionable creative insights.
• Excellent communication skills and the ability to write or oversee high-converting copy.
• Experience collaborating with design, copy, and media teams.
• Proactive, analytical, and not afraid to push creative boundaries while staying data-driven.
  
  Nice-to-haves:
  
• Background in performance creative production (e.g., scripting, storyboarding, concepting for UGC or video ads).
• Experience working in fast-paced growth environments (DTC brands, agencies, startups, etc).
• Knowledge of growth marketing, funnel optimization, or media buying metrics.

• Less micromanaging, more freedom, more ownership.
• Remote-Work Friendly
• Full-time contractor role with flexible hours, overlapping 2-6 hours with PST
• Competitive salary in USD gross/month