Strategist (Digital Media Strategist/Planner)

GumGum; Chicago (IL); Remote; USD 71,000 - 88,000; Full time

Job summary

GumGum is seeking a Digital Media Strategist to drive revenue by leading sales cycle deals. This role requires strong project management and storytelling skills, alongside a solid background in digital media. As a remote position, candidates must be situated in Illinois to collaborate effectively with local teams. Join GumGum to contribute to innovative, data-driven advertising solutions, emphasizing context over personal data.

Benefits

Competitive base pay

Employer-matched 401(k) retirement plan

Incentive plan

Wellness benefits

Development opportunities

Qualifications

• 2-4 years of work experience in digital media buying/planning.
• Experience developing proposals and pitches.
• Solid understanding of online display/programmatic advertising.

Responsibilities

• Lead creation of the response for every Deal Response opportunity.
• Drive cross-functional alignment on proposals.
• Utilize data-driven storytelling.

Skills

Digital Media Buying

Project Management

Storytelling

Data Analysis

Cross-functional Collaboration

Education

Bachelor’s degree in business or a related discipline

Tools

Comscore

Quantcast

Looker

Powerpoint

Google Slides

Job description

Strategist (Digital Media Strategist/Planner)

GumGum is a contextual-first, global digital advertising platform that uses advanced AI technology to serve captivating creative ads that drive consumer attention, without the use of personal data. At GumGum, we don’t need to know who you are to deliver relevant and engaging ads that align with your active frame of mind. We believe that a digital advertising industry based on context rather than personal data builds a more equitable and less invasive future for the internet and is better for consumers, publishers and advertisers alike. Our blueprint for the future, The Mindset Matrix, combines the power of context and creative in digital advertising to deliver superior attention and drive consumer action without sacrificing personal data.

To be a part of this next phase of digital advertising that prioritizes data privacy, please visit www.gumgum.com/careers

The Strategist is responsible for partnering with Sales to achieve regional revenue goals, leading the Deal Response stage of the sales cycle to close opportunities. This entails working cross-functionally across GumGum’s Growth Team to prepare recommendations that address the client’s needs and objectives and position GumGum to partner effectively with the client on each potential campaign.

Success in this position requires the ability to understand client needs, craft solutions that match needs to GumGum’s offerings, project manage, storytell, and prioritize competing response demands. This role will operate in a fast-paced environment with tight deadlines. Measures of success for this role include RFP Win Rate, Closed Deal Value (i.e., value of won RFPs), Average Deal Size, and quality of partnership (to Sales).

Note: GumGum currently does not have an office in Chicago so this position is considered remote, however we are only considering candidates in the greater Chicago area/State of Illinois to sit closer to the in-market teams.

What You'll Achieve

• Lead creation of the response for every Deal Response stage opportunity. This includes any deal regardless of size, account, channel, or type (incoming or proactive)
• Drive cross-functional alignment on what to propose throughout the response creation process. This involves preparing for, facilitating, and following up on discussions to brainstorm and review proposed solutions. It may also require pushing back internally and offering alternative solutions
• Prepare required response deliverable(s) that are on time and of high quality
• As needed, contribute to client follow-up efforts on specific deal responses, such as insights for a check-in email or participation in a response feedback call
• Prepare response deliverables that succinctly communicate our understanding of the client’s needs and a proposed solution in a manner that differentiates GumGum and is palatable to media buyers
• Understand GumGum’s value proposition and offerings and consistently reflect this understanding in all response deliverables
• Fully utilize team resources to create responses as efficiently as possible
• Take a data-driven and analytical approach to storytelling, leveraging data tools and reporting, including but not limited to Looker, Quantcast, and Comscore
• Contribute to team resources that will maximize the efficiency of response creation
• Independently prioritize workload, involving manager for help when needed
• Work on at least one quarterly strategic initiative to improve the effectiveness of the Client Strategy team overall
• Participate in the Buddy System to foster team-building and growth culture within the Client Strategy team

Skills You'll Bring

• Bachelor’s degree in business or a related discipline
• 2-4 years of work experience in digital media buying/planning in Adtech or Ad Agencies
• Experience developing proposals and pitches (media planning)
• Ability to use reporting tools like Comscore, Quantcast, and Looker
• Solid understanding of online display/programmatic advertising and media agencies
• Proficient in Powerpoint and Google Slides

What We Offer

At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness. The reasonable estimatedbase payrange for this role is from$71,000- $87,500 annually plus an incentive plan. The actual amount may be higher or lower. Individual compensation will vary based on factors including, but not limited to, relevant qualifications, work location, and labor market conditions.

The total rewards package offered also includes an employer-matched 401(k) retirement plan and commission. Your recruiter can share more specifics during the hiring process. Learn more about our U.S. benefits & perks package atgumgum.com/benefits .

Awards

• Shortlisted for Marketing Technology Company of the Year for the 2023 Mumbrella Awards
• 2024 Winner of 7 BuiltIn Awards on a national, regional, and remote scale - including Remote Best Places to Work at #25 and Best Midsize Places to Work in Los Angeles, CA at #9
• Ad Exchanger Programmatic Power Player 2022 and 2021
• CTO Hero Award of OTT.X 2023
• Digiday Media Awards Europe finalist 2022 and 2021
• Finalist for the 2023 AdExchanger Awards Best Video Technology For Media Suppliers
• Gold Award at the IAB Mixx Awards in Belgium in the “Best Use of Advertising Technology” category
• The Drum Award Digital Advertising: Game-changing Technology for Domino's case study

GumGum is proud to be an equal opportunity employer. At GumGum, we believe in cultivating an environment where our team members can bring their authentic, whole selves to work. Encouraging identity and belonging is one of the many aspects of our culture that makes us stronger as an organization and drives innovation. We are committed to building and delivering a diverse, inclusive, and equitable workforce that is representative of the world around us, where all individuals are treated with respect and dignity - and to act swiftly if this value is ever threatened. We are constantly striving to be better, and we continue to take strategic steps to advance representation. - Phil Schraeder, CEO

Learn more about our DEIB programming at gumgum.com/deib

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