CPG Measurement Lead — Data-Driven Growth for TikTok Ads

TikTok; New York (NY); On-site; USD 159,000 - 360,000; Full time

Job summary

TikTok is seeking a full-time Measurement Lead to head the US Measurement Partners for the CPG verticals. You will collaborate with Sales, Product Marketing, Measurement Product, and Business Marketing to deliver best-in-class measurement guidance for advertisers and agencies.

The role emphasizes strategic consulting, data-driven decision making, and building an analytical discipline, with scope to drive learning agendas and scale programs across regions.

Qualifications

• 5+ years of experience in digital advertising measurement at large marketing organizations or analytics teams.
• Proven ability to build analytical practices with operational discipline and strategic insight.
• Strong skills in experimental design and measurement methods (e.g., lift, attribution, MMM).

Responsibilities

• Develop CPG vertical measurement strategy with cross-functional partners to improve advertiser outcomes.
• Lead and mentor Measurement Partners and Analysts servicing clients and agencies.
• Align with revenue and product teams to drive learning agendas for agencies and clients.
• Prioritize work based on client feedback and leadership input for roadmap alignment.
• Craft meta-analyses and viewpoints to help advertisers succeed on TikTok.
• Collaborate with Measurement Product teams to enhance first/third party measurement solutions.

Skills

Digital advertising measurement

Team leadership

Experiment design

Data analysis

Cross-functional collaboration

Measurement solutions

Time management

Client management

Fast-paced environment

Job description

TikTok is seeking a full-time Measurement Lead to head the US Measurement Partners for the CPG verticals. You will collaborate with Sales, Product Marketing, Measurement Product, and Business Marketing to deliver best-in-class measurement guidance for advertisers and agencies.

The role emphasizes strategic consulting, data-driven decision making, and building an analytical discipline, with scope to drive learning agendas and scale programs across regions.